Joana Galvao – Say It Right

Say It Right by Joana Galvao is a client communication toolbox for creative business owners. It addresses the everyday conversations behind a project, from proposals and boundaries to testimonials and overdue invoices.

The course includes more than 100 scenario-specific templates, along with communication strategies and systems for managing client relationships.

Communication skills you’ll build

• 1. Understand the key components of effective communication.
• 2. Develop strategies to enhance clarity in your messages.
• 3. Build confidence in public speaking and presentations.
• 4. Learn how to engage and connect with your audience.
• 5. Explore techniques for managing communication anxiety.
• 6. Apply feedback mechanisms to improve your communication skills.

A practical approach to creative client communication

Creative professionals often need to handle conversations that are as important to a project as the work itself. Say It Right focuses on wording for those moments, rather than teaching writing as a standalone craft.

Galvao draws on her experience running Gif Design Studios in Portugal for more than a decade. The scripts are based on client interactions and offer a starting point that can be adjusted to sound like you.

What’s inside Say It Right

The collection contains over 100 ready-to-use templates for situations involving payments, client fit, proposals, boundaries and follow-ups. They provide phrases for difficult conversations, so you can spend less time composing messages from scratch.

The course also addresses the mindset and communication systems that support client relationships, alongside the individual scripts.

• Request a testimonial that showcases your work.
• Decline a lead who is not a good fit without damaging the relationship.
• Follow up with a hesitant prospective client.
• Respond when a project begins to expand beyond its agreed scope.
• Follow up on an overdue invoice.

Using the scripts in client relationships

The templates give freelancers and agency owners a way to approach uncomfortable business conversations with more confidence. They cover asking for testimonials, setting respectful limits, declining unsuitable leads and requesting payment.

By providing a starting point for these messages, the materials aim to make room for creative work while helping you communicate clearly with clients.

About Joana Galvao

Joana Galvao has run Gif Design Studios, an award-winning agency in Porto, Portugal, for more than a decade. The studio has created websites and visual work for brands around the world and has been featured in Brand Brilliance, The Futur and Digital Marketer.

Galvao has spoken internationally about design’s role in business growth. She says she has been fully booked since the studio began without relying on advertising or continual content marketing. Through Ambitious Creatives, she teaches creative work alongside communication and client relationships.

Who Say It Right is for

The course is aimed at freelancers, designers, creatives and agency owners who manage client relationships. It is also relevant to entrepreneurs and other service providers who need language for saying no, setting boundaries or following up on payment.

The scripts can be used by beginners as well as experienced professionals, including those working with international clients.

Frequently asked questions

How many templates are in Say It Right?

The course includes more than 100 scripts for client communication scenarios, including follow-ups, boundaries and payment requests.

Can I customize the scripts?

Yes. The templates are designed to be copied and adapted to suit your own voice.

Is Say It Right only for design agencies?

Although the materials were developed for creatives, they also suit freelancers, consultants, coaches and other service providers.

Do I need client management experience?

No prior client management experience is required. The scripts are intended for both beginners and experienced professionals.

Does the course cover more than email templates?

Yes. Alongside the scripts, it covers the communication mindset and systems behind client relationships.