Kari Poppleton – Measure and Maximize | Marketing Analytics Course

Measure and Maximize by Kari Poppleton is an eight-module marketing analytics course for online business owners. It combines Google Analytics 4, Looker Studio and customizable dashboard templates with a framework for deciding which business metrics matter.

Kari is a Certified Director of Operations and Certified Dashboard Designer specializing in digital marketing metrics and interactive dashboards. Her consulting work has included course creators, coaches, membership owners and other online entrepreneurs.

Marketing analytics skills you’ll build

• Build 4 custom Looker Studio dashboards for traffic, funnels, sales, and launches with done-for-you templates
• Master Google Analytics 4 setup including event configuration, conversion tracking, and data verification
• Implement UTM tracking to identify exactly which marketing activities generate leads and sales
• Apply the OCT Framework (Opportunity, Change, Trend) to interpret your data and make growth decisions
• Create automated marketing dashboards that update in real-time so you stop manually chasing numbers
• Track launch performance in real-time to adjust strategy mid-campaign instead of guessing

Who the course is for

Measure and Maximize is intended for business owners who want to understand the activities behind their sales and subscriber behavior. It also suits people launching programs without a clear view of performance or managing their numbers across spreadsheets.

Four Looker Studio dashboards

The course covers four dashboards, each focused on a different part of the business. Together, they organize information about acquisition, conversion, sales and promotional campaigns.

• Traffic dashboard: Examine lead and sales sources, marketing activity results and conversion rates by source.
• Funnel dashboard: Identify where prospects leave the funnel and where existing traffic may be lost.
• Sales dashboard: Review revenue trends, refunds, average order value and best-selling products.
• Launch dashboard: Follow promotional performance during a campaign and use the data to adjust strategy.

The eight-module curriculum

• Module 1: Prepare to measure by identifying the metrics that matter to your particular business.
• Module 2: Set up Google Analytics 4, verify its installation and configure events.
• Module 3: Get introduced to Looker Studio and the foundations of dashboard design.
• Module 4: Configure UTM parameters for deeper traffic insights, then build traffic and funnel dashboards.
• Module 5: Analyze sales data and create a sales dashboard.
• Module 6: Track launches and build a dashboard that can be reused for future campaigns.
• Module 7: Improve dashboard presentation through styling and data storytelling.
• Module 8: Use the Opportunity, Change, Trend framework to interpret data and inform decisions.

Dashboard Quickstart templates

The customizable Quickstart templates provide a starting point for the four Looker Studio dashboards. They connect to data sources so business owners can work with their own metrics without building every dashboard from scratch.

Course materials are provided in video, document, PDF and spreadsheet formats.

Frequently asked questions

Who is Measure and Maximize designed for?

The course is aimed at online entrepreneurs, including course creators, membership owners, coaches and consultants who want clearer marketing and sales data.

Do I need technical skills to take the course?

The training is designed for non-technical business owners and provides step-by-step instruction in Google Analytics and Looker Studio. The Quickstart templates offer an alternative to building dashboards from scratch.

What tools do I need?

You need a website with Google Analytics 4 installed and a free Looker Studio account. The course covers GA4 setup and connecting data sources such as email, payment and course platforms.

What materials are included?

The course includes an eight-module curriculum and customizable Looker Studio dashboard templates for traffic, funnels, sales and launches. Materials include videos, documents, PDFs and spreadsheets.