Kristina Azarenko – SEO For LLMs The GEO Blueprint

SEO For LLMs The GEO Blueprint is Kristina Azarenko’s three-session training on Generative Engine Optimization (GEO). It explores how brands appear in AI search and how content can be made more suitable for citation in AI-generated answers.

The training includes nine practical bonuses, such as cheat sheets, workflows and checklists, alongside KPI tracking frameworks and optimization templates. The 2.25 GB package contains videos, PDFs, documents and spreadsheets.

GEO skills covered in the training

• Master the RAPP framework for diagnosing your brand’s AI search visibility and citation gaps
• Develop optimization strategies for three LLM response types: Training Data, RAG, and deep-query
• Learn entity-based optimization to align your brand with signals LLMs prioritize
• Apply GEO techniques across ChatGPT, Gemini, Perplexity, and AI Overviews
• Build monitoring systems that track brand mentions and citation accuracy in LLM results
• Implement GEO reporting frameworks for clients and management with clear KPIs

Why GEO matters for search visibility

People increasingly use AI-powered tools such as ChatGPT, Gemini and Perplexity to find information. When a brand is absent from an AI-generated answer, competing sources may be the ones users encounter instead.

Traditional SEO remains relevant, while GEO addresses a parallel search channel with its own approaches to entity signals, citations and visibility measurement.

Inside the three GEO Blueprint sessions

Session 1: Run a GEO diagnostic

The first session examines how to work backward from LLM answers to assess what systems such as ChatGPT, Gemini and Perplexity appear to know about a brand. The diagnostic looks at information being surfaced, omitted or hallucinated.

Kristina introduces the RAPP framework for finding citation gaps and weaknesses in entity coverage that may prevent a brand from being treated as a trusted source. The session also distinguishes AI Search, AI Overviews and Chat Modes so that optimization efforts address the appropriate experience.

Session 2: LLM optimization techniques

The second session moves from diagnosis to techniques for influencing AI results. It examines three response types—Training Data, RAG and deep-query systems—and how the optimization approach differs for each.

Entity-based optimization is applied to AI search engines by aligning a brand with the signals LLMs prioritize.

Session 3: Tracking and reporting

The final session covers measurement and reporting for clients or management. It addresses monitoring brand mentions, citation accuracy and changes in visibility across multiple LLMs without adding excessive manual work.

The materials include reporting and KPI frameworks, plus cheat sheets and prompt tracking workflows for putting the measurement process into practice.

About Kristina Azarenko

Kristina Azarenko is a technical SEO consultant and the person behind TechSEO.pro. Her work includes technical SEO and GEO, and she designed the RAPP framework to diagnose and address AI visibility issues.

Her training focuses on practical implementation for working SEO professionals.

Who the training is for

The course is aimed at SEO professionals adding GEO to their skills, marketing managers responsible for visibility across Google and AI search, agency owners developing LLM optimization services, and in-house marketers whose brands are overlooked or misrepresented in AI answers.

Applying GEO as a service or in-house

For agencies and consultants, the training brings together diagnosis, optimization and reporting as components of a GEO service. Its nine bonuses include ready-to-use cheat sheets and tracking workflows that support the move from learning to client work.

For in-house marketers, the course provides terminology and data frameworks for discussing GEO investment with leadership, including KPIs connected to business outcomes.

Frequently asked questions

What does SEO For LLMs The GEO Blueprint cover?

The course covers GEO diagnostics, optimization for different LLM response types, and tracking and reporting AI search visibility. It also explains the distinction between AI Search, AI Overviews and Chat Modes.

Who is the GEO Blueprint for?

It is designed for SEO professionals, agency owners, marketing managers and in-house marketers working on brand visibility in AI-generated answers.

What materials are included in the GEO Blueprint?

The package includes three recorded sessions and nine bonuses, including KPI cheat sheets, prompt tracking workflows and optimization checklists. Files include videos, PDFs, documents and spreadsheets, with a total size of 2.25 GB.

Who is Kristina Azarenko?

Kristina Azarenko is a technical SEO consultant who runs TechSEO.pro. She created the RAPP framework to diagnose and address AI visibility issues.