Luke Jaten – Postcard Profits 2.0

Postcard Profits 2.0 by Luke Jaten teaches a direct mail approach to generating leads and sales with physical postcards. The course covers campaigns for your own business as well as a service model for mailing on behalf of other businesses, without requiring a product or existing list.

Postcard marketing skills you’ll build

• 1. Understanding the fundamentals of postcard marketing.
• 2. Identifying target audiences for effective campaigns.
• 3. Crafting compelling messages that convert leads.
• 4. Designing visually appealing postcards that attract attention.
• 5. Analyzing campaign results to improve future efforts.
• 6. Implementing follow-up strategies to nurture leads.

A direct mail model built around postcards

Luke Jaten’s updated program focuses on physical mail as an alternative to relying on digital platforms and complex advertising funnels. It addresses finding traffic, generating leads and buyers, and marketing without having to create a product or digital offer.

The original course taught one funnel; version 2.0 expands that approach to eight funnels for different types of businesses.

Eight postcard funnels and nine list sources

Each of the eight funnels is explained through real-world examples, swipe templates, printing and mailing tactics, and ways to optimize a campaign. The training is designed for campaigns that bring in clients or generate sales across different industries.

The course also covers nine list sources, compared with one in the original program. They span business-to-consumer and business-to-business categories, helping marketers identify prospective customers and select niches for their mailings.

• Potential applications include ecommerce stores, agencies, local and professional services, online educators and course creators.
• The list sources also cover audiences relevant to wellness brands, financial consultants and other businesses.

Getting paid to mail for other businesses

The service-business training explains how to find and pitch businesses that need leads or customers, demonstrate the approach with minimal upfront investment, and measure campaign results. It also covers automating postcard creation and mailing as part of a direct mail service.

Who can use the postcard strategies

The material is aimed at new marketers looking for a less technical approach, agencies adding a service, freelancers pursuing retainers, and side hustlers managing limited time. Service providers and course or information marketers can also use the training to explore direct mail for lead generation and sales.

The examples and applications span ecommerce, digital and local marketing agencies, beauty and wellness, coaching and consulting, financial services, real estate, course sales, and health and nutrition services.

Postcard Profits 2.0 program materials

The downloadable course includes videos and PDFs, with training materials organized around funnel setup, list sourcing, outreach and campaign improvement.

• Postcard funnel training: Step-by-step walkthroughs, templates, design practices and setup instructions for each funnel.
• List source database: Nine sources with guidance on accessing them, choosing filtering criteria and requesting data.
• Client outreach templates: A value-first approach to pitching postcard marketing to businesses, including those new to direct mail.
• Case studies and client examples: Campaign figures, response rates and adjustments drawn from business examples.
• Results optimization: Performance metrics, return-on-investment analysis and ways to improve and scale campaigns.

Physical mail with modern campaign tracking

The course presents postcards as a physical alternative to crowded digital advertising channels and discusses the credibility of printed materials. Its approach also incorporates tracking, fulfillment automation and streamlined lead generation.

What’s new in version 2.0

Version 2.0 adds seven funnels and eight list sources to the original course’s single funnel and single source. It also introduces training for earning fees from other businesses, with applications across more niches and no requirement to own or sell a product.

Frequently asked questions

What does Postcard Profits 2.0 cover?

The course covers eight postcard funnels, nine mailing list sources, campaign setup and optimization, and a service model for running mailings for other businesses.

Do I need my own product or mailing list?

No. The training includes a model for getting paid to run postcard campaigns for other businesses and explains how to find mailing list data.

Who is the course suited to?

It is intended for beginners and experienced marketers, as well as agencies, freelancers, service providers and course creators interested in direct mail.

What materials are included?

The downloadable course includes videos and PDFs, along with funnel swipe templates, client outreach templates and campaign examples.