LXA – LXA Learning Library

LXA Learning Library is a downloadable collection of marketing technology and marketing-ops training from LXA, formerly MarTech Alliance. It combines 20+ courses, 70+ modules and 100+ lessons with tools, templates, reports and guides.

The library is organized around LXA’s 5Ps of MarTech and Marketing Ops framework, with an emphasis on the operating models behind a marketing technology stack rather than a single vendor’s software.

Skills you’ll build with the LXA 5Ps

• The LXA 5Ps of MarTech and Marketing Ops framework and how to apply it to a real stack
• How to evaluate, configure and get more value from underused martech tools
• How to structure a modern marketing-ops function and workflow
• How to build a shared martech language across a marketing team
• How to read and use the 50+ reports and guides to inform stack decisions
• Strategy and operating models that carry over when your tools change

Getting more from a marketing technology stack

Marketing teams can accumulate tools such as customer data platforms, automation software and analytics applications without fully configuring or using them. The library addresses the knowledge needed to manage those tools as part of a working stack.

Its focus is martech and marketing operations: how the technology and the function around it fit together, rather than general marketing theory.

What’s included in the LXA Learning Library

The collection brings together 20+ courses, 70+ modules and 100+ lessons. It also contains 50+ resources, 50+ reports and guides, and tools and templates for working through marketing technology decisions.

Alongside the structured courses are 100+ video sessions drawn from LXA event series. The downloadable materials include documents, PDFs, slides, spreadsheets and videos.

The LXA 5Ps of MarTech and Marketing Ops framework provides the common structure across the library. Its focus on operating models rather than a particular vendor means the concepts can be applied as tools change.

LXA’s professional development training

LXA, previously known as MarTech Alliance, is an education business focused on marketing, sales and technology. Its certificate and workshop training is CPD-accredited, a professional development standard used for structured learning.

Who the library is designed for

The training suits marketers managing a stack they inherited, marketing-ops professionals developing a shared team vocabulary, and martech specialists looking beyond individual tool functions to strategy.

It can also be used by marketing teams seeking a common framework for their technology and operations.

Frequently asked questions

What does the LXA Learning Library cover?

It covers marketing technology and marketing operations through the LXA 5Ps framework. The library includes 20+ courses, 70+ modules and 100+ lessons.

Who is the LXA Learning Library for?

It is designed for marketers, marketing-ops professionals, martech specialists and teams working with a marketing technology stack.

What materials are included?

The library contains courses, tools, templates, 50+ resources, 50+ reports and guides, and 100+ video sessions from LXA event series. Materials include documents, PDFs, slides, spreadsheets and videos.

Do I need coding skills to use the library?

The material is designed for marketing practitioners rather than engineers, focusing on stack strategy and operating models instead of deep coding.

What is martech?

Martech is the collection of software marketing teams use to plan, run, automate and measure campaigns. Marketing operations concerns how that stack is managed and used.