Maddie Peschong – Behind The Shot

Behind The Shot is Maddie Peschong’s course for photographers adding personal-brand sessions to their services. It combines short video lessons, real client-shoot demonstrations and business materials for photographers who already know how to use their camera.

Brand photography skills you’ll build

• Price personal-brand photography sessions using a structured pricing calculator
• Plan a brand shoot from the discovery call through final delivery
• Pose and direct non-model clients so they look natural on camera
• Light a location that has no natural light using flash and modifiers
• Run client communication with email templates, questionnaires and workflows
• Build a repeatable brand-session workflow you can offer as a service

The business side of brand sessions

Behind The Shot focuses on the operational decisions surrounding personal-brand photography. Peschong addresses the planning, pricing, client direction and delivery processes that help turn individual shoots into an organized service.

The course is specific to personal-brand photography rather than general portrait, wedding or family work. It assumes familiarity with exposure and off-camera flash rather than teaching those fundamentals from the beginning.

Inside four real brand shoots

The self-paced training uses short videos, most under about twenty minutes, to walk through Peschong’s process. Behind-the-scenes footage follows four real sessions with small-business clients, including a florist and a health coach.

The demonstrations show how Peschong directs clients during their shoots. The resulting photographs appear alongside the camera settings she used, connecting the on-location work with the finished images.

A separate location-lighting lesson demonstrates the flash settings and modifiers she uses in a room without natural light.

Templates for your brand photography workflow

The Canva and Google Doc template library provides starting points for the business processes around a session. The materials can be adapted to your own market and communication style.

• Pricing calculator
• Email templates and workflows
• Session workflows
• Discovery-call map
• Client questionnaire
• Review form
• Brand shoot guide

About Maddie Peschong

Maddie Peschong is a working brand photographer and coach who owns White Space Studio in Tea, South Dakota. The course draws on her approach to working with personal-brand photography clients.

Frequently asked questions

What does Behind The Shot cover?

The course follows Peschong’s personal-brand photography process from inquiry to delivery. It includes four real client-shoot demonstrations, a location-lighting lesson and business templates.

Does the course require prior photography experience?

Yes. The lessons assume you understand exposure, can operate your camera and have experience with off-camera flash.

What materials are included?

The materials include videos, PDFs and documents, along with a Canva and Google Doc template library for pricing, client communication and session workflows.

Does Behind The Shot cover lighting without natural light?

Yes. A location-lighting lesson demonstrates Peschong’s flash settings and modifiers in a room without natural light.