White and Salt – Brand Designer Master Training

Brand Designer Master Training by White and Salt takes designers, entrepreneurs and marketing professionals through brand creation, from strategic foundations to visual identity and presentation.

The course combines video lectures, practical assignments and resources to develop both design skills and the client-management practices involved in a brand project.

Skills you’ll build in brand design

• Explore branding basics and consumer behavior dynamics.
• Develop clear brand personalities and values.
• Create strategic brand guidelines for consistent messaging.
• Master client management techniques for successful projects.
• Enhance design presentation skills for professional growth.
• Network with fellow designers and receive valuable feedback.

About White and Salt

White and Salt are brand designers whose client experience spans startups and established global businesses. Their training brings together creative and strategic perspectives, drawing on their work with different kinds of brands.

Training format and materials

The training is organized into modules that combine video lectures with practical assignments and supporting resources. Downloadable materials include videos, PDFs and documents.

Branding foundations

The foundational material examines the relationship between brands, consumer behavior and emotional connections. It introduces the strategic process behind defining a brand and translating its values into visual messaging.

The course also addresses how guidelines support consistent communication across platforms.

Managing client projects

Client-management instruction focuses on communication, understanding expectations and handling feedback during a project. It also considers professional relationships, difficult client interactions and keeping the work aligned with the project’s goals.

Design principles and audience engagement

The course explores balance, contrast, alignment and repetition as principles for building brand visuals. Practical techniques connect these principles to attention, audience engagement and the communication of a brand’s message.

Visual identities and brand guidelines

The visual identity module covers logo creation, color palettes and typography selection, along with the development of cohesive brand guidelines. Practical work on brand guides shows how these elements can express a brand’s personality consistently across its touchpoints.

Design tools and software

Software instruction includes Adobe Illustrator, Photoshop and other digital design tools. The lessons develop technical skills for carrying out design projects and working with brand visuals.

Presenting design work

Presentation exercises address how to explain design decisions and the strategy behind them to clients. The training also covers creating engaging presentations, communicating the value of design concepts and navigating client discussions.

Building a design portfolio

The portfolio material covers choosing standout projects, showing your strengths and communicating a distinctive design style. It focuses on presenting your work professionally to prospective clients.

Who the training is for

The course is suited to beginner designers building a foundation in branding and experienced designers looking to refine their skills. It also addresses entrepreneurs creating brands for their businesses and marketing professionals seeking a deeper understanding of brand development and management.

Course duration

The training typically takes six to eight weeks to complete, depending on your schedule and level of commitment. It is designed for self-paced study.

Frequently asked questions

What does Brand Designer Master Training cover?

The course covers branding strategy, client management, design principles, visual identities, design software, presentations and portfolio development.

Who is the course designed for?

It is intended for beginner and experienced designers, entrepreneurs developing their own brands, and marketing professionals interested in brand development and management.

What materials are included?

The downloadable materials include videos, PDFs and documents. The course also uses practical assignments and supporting resources.

Which design tools are covered?

The training includes instruction in Adobe Illustrator, Photoshop and other digital design tools.

How long does the course take?

The course typically takes six to eight weeks, depending on your schedule and commitment. You can progress at your own pace.