Monica Froese – The Digital Shop Experience

The Digital Shop Experience by Monica Froese is an e-commerce course focused on building and growing a Shopify store. Its three phases move from launch preparation to storefront design, then to operational systems and data-informed marketing.

The downloadable materials include videos, documents, PDFs and spreadsheets, alongside a template pack, bonus workshops and Shopify setup training.

Skills you’ll build for your digital shop

• Create a personalized 3-month e-commerce roadmap for your store launch.
• Audit and repurpose existing content to enhance product listings.
• Implement effective pricing strategies to maintain healthy profit margins.
• Build a professional brand identity that resonates with your target audience.
• Craft compelling product descriptions and automate flash sales.
• Increase your Average Order Value (AOV) through strategic upselling techniques.

Phase 1: Preparing your shop launch

The first phase organizes the work of opening a shop into a personalized plan for its first three months. It also addresses how existing content can be reviewed and adapted for e-commerce listings.

Pricing lessons consider competitive positioning alongside profit margins. The phase also introduces core marketing campaigns and how they fit into the customer’s sales experience.

Phase 2: Creating your storefront

The second phase brings branding and navigation together to create a cohesive shopping experience. Monica discusses aligning the storefront with your brand vision and making products easier for customers to find.

The product-listing lessons cover both descriptions and images, as well as automated flash sales. The course also introduces apps and approaches for upselling and cross-selling to increase average order value.

Phase 3: Data, operations and marketing plans

The third phase turns to the systems behind the store, including automation for order management and inventory control. These processes are presented as part of organizing the shop as it grows.

You will learn to pull Shopify reports and use information about customer behavior and sales trends to inform marketing and operational decisions. The phase also covers building a marketing calendar and using data and automation to plan campaigns.

Quick Win Shopify workshops and SEO training

Bonus Quick Win workshops address Shopify tasks ranging from setting up a store to running flash sales. A separate one-hour Shopify SEO training covers search engine optimization for the store and its products.

Monica Froese’s practical approach and resources

Monica Froese is an entrepreneur and e-commerce educator. Her course emphasizes practical strategies for building and marketing online shops.

The course materials include a template pack and training in a private podcast feed.

Shopify setup videos

The bonus Shopify setup videos, updated for 2024, walk through the store’s back-end setup. They cover essentials from payment systems to product listings, complementing the broader e-commerce lessons.

Customer reviews, flash sales and welcome offers

The customer experience lessons explain how to gather and display testimonials and reviews to help build trust with visitors. They also revisit automated flash sales and cover welcome offers designed to encourage customers to complete an order.

Frequently asked questions

What does The Digital Shop Experience cover?

The course covers Shopify launch planning, storefront design, product listings, pricing, campaigns, shop operations and reporting. It also includes training on customer testimonials, welcome offers and Shopify SEO.

Who is The Digital Shop Experience for?

The course is intended for entrepreneurs building or growing an online store. It covers both general e-commerce strategy and Shopify-specific setup and marketing.

What materials are included in the course?

The downloadable materials include videos, documents, PDFs and spreadsheets, plus a template pack. Bonuses include Shopify workshops, a one-hour SEO training and setup videos updated for 2024.

Does the course teach Shopify setup?

Yes. The bonus setup videos walk through the Shopify back end, including payment systems and product listings.