MVP Build Along Workshop course by Eric Glandian

MVP Build Along Workshop by Eric Glandian follows the creation of a food product from an initial idea through formulation and first sales. The video course takes a practical approach to building a minimum viable product for a food brand, with templates and checklists to support the process.

Food product skills covered in the workshop

• Define your product concept and target market.
• Source quality ingredients and develop repeatable recipes.
• Test and refine flavors effectively.
• Design affordable, compliant packaging.
• Register accurate nutrition facts and ensure compliance.
• Launch a simple online storefront and validate your market.

A practical approach to building a food MVP

Food founders face decisions about recipes, packaging, labeling, regulations, and marketing before a product reaches customers. Eric Glandian, a food entrepreneur and brand consultant, demonstrates those decisions through a product build rather than treating them as isolated theory.

The workshop follows a process intended to help founders develop a viable product on a limited budget, test demand, and learn from the first launch.

Product ideation and planning

Begin with a product concept and consider how to position it for a particular market. The planning approach applies to ideas such as snacks, sauces, beverages, and wellness products, and includes validating an idea before committing money to it.

Ingredient sourcing and recipe development

Explore ingredients from reliable suppliers while experimenting with flavor, texture, and nutritional balance. The workshop also addresses shelf stability and documenting formulas so recipes can be reproduced consistently.

Flavor formulation and testing

Watch Eric develop and refine a food product on camera. He demonstrates ways to adjust flavor and mouthfeel and gather feedback without hiring a laboratory.

Packaging and labeling essentials

Learn how to approach professional-looking packaging on a small budget, account for labeling requirements, and print an affordable first batch.

Nutrition facts and compliance

The course covers accurate nutrition profile registration, the labeling process, barcode registration, and related compliance steps.

Building a simple storefront

Set up a lean ecommerce store using Shopify or a similar platform. The instruction covers product pages, secure checkout, and fulfillment systems for a first online launch.

The first sell test

Plan a small-scale launch to test market demand. Eric’s example includes launch data, pricing, early customer feedback, and ideas for adjusting a second batch.

Scaling beyond the MVP

After a successful test, the workshop moves on to scaling production, improving margins, and pitching a product to retailers or investors.

Following the build along

The videos show Eric developing, branding, and selling a product from the beginning, including both successful decisions and mistakes. Practical templates and checklists accompany the step-by-step demonstration.

Who the workshop is for

The material is suited to first-time food entrepreneurs, creators turning recipes into brands, small business owners exploring consumer-packaged goods, wellness professionals developing functional products, and people testing a side-business idea. No prior food industry experience is required.

About Eric Glandian

Eric Glandian is a food entrepreneur and product development strategist with experience in formulation, supply chains, and brand launches. Through workshops and consulting, he has helped first-time entrepreneurs bring food and beverage products to market.

Frequently asked questions

What does MVP Build Along Workshop cover?

The workshop follows food product development from concept and formulation through packaging, nutrition labeling, an online storefront, a first sell test, and plans for scaling.

Who is the workshop for?

It is designed for aspiring food founders, creators, small business owners exploring packaged goods, wellness professionals, and people testing an idea alongside other work.

Do I need food industry experience or special equipment?

No prior food industry experience is required. The course calls for a basic kitchen setup, a notebook, and a computer for online resources.

What materials are included, and how long does the course take?

The workshop includes videos, practical templates, and checklists. It is designed to be completed at your own pace over 6–8 weeks.