Peter kell – The savage advertising system

The savage advertising system is Peter Kell’s training on creating short-form video ads for Facebook and other platforms. It covers ad creation, targeting and scaling with a beginner-friendly approach to production.

The course includes video training, PDFs, short-form ad frameworks, Facebook advertising strategies, AI tool guidance, and scaling and optimization guides.

Video advertising skills you’ll build

• Create short-form video ads (30 seconds to 2 minutes) that convert cold audiences
• Apply storytelling techniques that stop scrollers and drive purchases
• Use AI tools to speed up script and creative development
• Scale winning ads while maintaining profitability
• Test and iterate quickly to find high-performing video creative
• Work with current Facebook algorithm requirements for video content

Short-form video advertising

The training focuses on direct video ads that can be made without elaborate production. It discusses the preference for video content on Facebook, Instagram and TikTok, and the challenge of capturing attention as viewers scroll.

Most ads in the system run from 30 seconds to two minutes. The approach is intended to make video creation approachable even for people without production experience.

What the system covers

The course follows the process of developing video ads for cold audiences, beginning with platform algorithms and changes to Facebook advertising. It also addresses targeting and the role of storytelling in connecting with viewers and encouraging purchase decisions.

Short-form ad creation frameworks provide a structure for developing creative, while Facebook advertising strategies connect the videos to campaign execution.

Using AI in ad creation

The system introduces AI tools for generating scripts, suggesting targeting options and making optimization recommendations. These tools are presented alongside the course frameworks to help speed up creative development without requiring advanced copywriting or video editing skills.

About Peter Kell

Peter Kell specializes in video sales letters and video advertising. He built a skincare brand from zero to $40 million in 12 months using video advertising and became an equity partner in Mindvalley, a multi-nine-figure education company.

The savage advertising system applies his video sales experience to shorter Facebook ad formats.

Who the training suits

The course is aimed at entrepreneurs who want to make ads themselves, marketers adding video to their skills, and e-commerce owners creating Facebook video content. Its straightforward production methods also make it relevant to beginners and advertisers looking to improve their creative.

Scaling and optimization

The scaling material covers budget increases, audience expansion and decisions about when to stop underperforming creative. It also discusses tracking, interpreting campaign metrics and using testing frameworks to identify ads worth scaling.

What you’ll need

Running campaigns requires a Facebook Ads account and basic video recording capability; a smartphone is sufficient. No previous video editing experience is required, and the AI tools mentioned in the training have free tiers.

Creating and testing multiple video variations is part of the approach to finding effective combinations.

Frequently asked questions

What does The savage advertising system cover?

It covers short-form video ad creation, storytelling, targeting, AI-assisted creative development, testing and campaign scaling.

Who is the course for?

It is designed for beginners, entrepreneurs, marketers and e-commerce owners who want to create their own video ads.

Do I need video production experience?

No prior video editing experience is required. The training emphasizes simple production methods, and a smartphone can be used for recording.

What materials are included?

The materials include videos, PDFs, ad creation frameworks, Facebook advertising strategies, AI tool guidance, and scaling and optimization guides.

What do I need to run the campaigns?

You will need a Facebook Ads account and a way to record video. The AI tools mentioned in the training have free tiers.