Sam Woods – The AI Copywriting Workshop

The AI Copywriting Workshop by Sam Woods teaches copywriters to use ChatGPT and AI tools throughout a direct response workflow, from research and brainstorming to first drafts. Its 16 training videos and 171 pages of tested prompts cover ads, emails, sales pages and video sales letters.

The workshop treats AI as a writing aid rather than a substitute for copywriting judgment, with frameworks for developing ideas and refining drafts while retaining your voice.

AI copywriting skills covered

• Research and market analysis prompts that uncover customer insights, competitor weaknesses, and hidden angles in minutes instead of hours
• Ad creation frameworks for Facebook, Google, and any platform that generate multiple variations for testing
• Email copywriting systems covering newsletters, promotions, launches, and nurture sequences with proven open-rate formulas
• Sales page development including headlines, leads, body copy, and closes using AI as your brainstorming partner
• VSL script creation with the exact prompts for hooks, story development, and calls-to-action
• Prompt engineering skills that let you create custom prompts for any copywriting challenge

The AI Copywriting Workshop sessions

The training is organized around research, short-form copy and long-form copy, followed by a bonus on optimization. Its prompts and frameworks draw on client projects and campaign testing.

Session 1: Research, offers and big ideas

The first four videos use AI to build target-market profiles, examine competitors and identify positioning opportunities. Prompts help extract customer language from reviews, forums and social media, including emotional triggers that can inform copy.

The session also explores unique mechanisms and big ideas for distinguishing an offer.

Session 2: Ads, emails and short-form copy

Across six videos, Woods applies ChatGPT prompts to Facebook, Google and display ads, including variations on different angles for split testing.

The email training covers subject lines, hooks and body copy for use with any email platform. The accompanying playbook also addresses landing pages, bullets and content.

Session 3: Sales pages, VSLs and long-form copy

The third session’s six videos cover prompts for headlines, leads and closes, as well as using AI to outline a complete sales page. Woods then shows how to strengthen individual sections with persuasion techniques.

The VSL training adapts written copy into video scripts with attention to pacing and emotional flow. The session playbook also covers checkout flows.

Bonus: AI copywriting optimization

Four bonus videos introduce Bionic Analysis, a technique for examining existing copy and producing variations for testing. The training uses AI prompts, including GPT-4 analysis techniques, to find weak spots and suggest improvements to established copy.

Who the workshop is for

The material is designed for freelance and in-house copywriters, marketing teams, agency owners and entrepreneurs who write their own marketing materials. It also introduces AI workflows to traditional copywriters who are new to using the tools.

Workshop materials

The package includes documents, PDFs and videos, with 9.14 GB of video content. The three playbooks provide 171 pages of prompts, alongside templates for translating sales page structures into AI prompts.

• Session 1 Prompt Playbook: 48 pages covering research, avatars, unique mechanisms and big ideas.
• Session 2 Prompt Playbook: 69 pages covering ads, emails, landing pages, bullets and content.
• Session 3 Prompt Playbook: 54 pages covering sales pages, leads, VSLs and checkout flows.
• Bonus optimization training with GPT-4 analysis techniques and sales page framework templates.

About Sam Woods

Sam Woods is a direct response copywriter who developed frameworks for incorporating ChatGPT into professional copywriting. His approach uses AI for research, brainstorming and first drafts, while the writer supplies strategy, editing and persuasion refinement.

Frequently asked questions

What does The AI Copywriting Workshop cover?

Sam Woods covers market research, offer ideas, ads, emails, sales pages and VSL scripts. A bonus section focuses on analyzing and improving existing copy with AI.

Do I need copywriting experience?

The workshop is designed for copywriters at all levels, including beginners. Basic copywriting knowledge and an understanding of persuasion can help you make more effective use of the prompts.

Which AI tools are covered?

The training focuses on ChatGPT and GPT-4. It also discusses adapting prompting principles for other AI text generators.

What materials are included?

The package includes 16 training videos, three prompt playbooks totaling 171 pages, bonus optimization training and framework templates. Materials include documents, PDFs and videos.