Sarah Ann – Pinning with Purpose

Pinning with Purpose by Sarah Ann is a self-paced Pinterest marketing course for entrepreneurs, marketers and small business owners. It explores Pinterest as a visual search and discovery platform, with organic and paid approaches to attracting traffic and supporting sales.

The downloadable course includes video lessons, documents and PDFs, along with planning resources and customizable materials.

Pinterest marketing skills you’ll build

• 1. Understanding the basics of Pinterest marketing.
• 2. Strategies for creating engaging pins.
• 3. Techniques to increase follower engagement.
• 4. Best practices for optimizing Pinterest boards.
• 5. Analyzing Pinterest analytics for growth.
• 6. Tips for integrating Pinterest into overall marketing.

Course overview

The training moves from Pinterest fundamentals into creative design, content planning, search optimization, reporting and monetization. It explains how Pinterest differs from other social platforms and how its search features can inform a marketing strategy.

Later topics include promoted pins, affiliate marketing and product showcases, alongside methods for reviewing performance and refining campaigns.

Video lessons and downloadable resources

The course describes 12 modules of step-by-step video tutorials, using visual demonstrations and real-world examples to explain concepts, tools and tactics. Lessons include practical tasks such as creating pin templates and planning posting times.

The downloadable materials support campaign planning, content creation and keyword research.

• Worksheets and checklists for planning and executing campaigns.
• Customizable pin designs and caption frameworks in templates and swipe files.
• Keyword research spreadsheets with organized lists of high-traffic terms for pins and boards.

Who the course is designed for

The course suits beginners as well as people who have already experimented with Pinterest. Entrepreneurs can explore lead generation, while bloggers and influencers can develop approaches to organic audience growth.

E-commerce owners can study shoppable pins for product pages, local businesses can explore geographically targeted campaigns, and freelance marketers and agencies can learn Pinterest tactics for their service work.

Pinterest marketing curriculum

The curriculum outlines the following ten modules, progressing from account setup to advanced growth and revenue tracking.

• Module 1: Introduction to Pinterest marketing — Understand Pinterest as a search engine for ideas, set up a business profile, verify a website and examine user demographics and behavior.
• Module 2: Account and board optimization — Write a profile bio and descriptions with calls to action, organize boards around themes, keywords and niches, and explore board covers and group boards.
• Module 3: Creative pin design — Study pin dimensions and aspect ratios, brand consistency, color, typography and layout, with software recommendations for non-designers.
• Module 4: Content strategy — Plan seasonal and evergreen content, use content pillars for consistency and variety, and find ideas through analytics and competitor research.
• Module 5: Pinterest SEO and keyword research — Find high-volume terms using Pinterest search and third-party tools, write search-oriented pin titles, descriptions and alt text, and name boards for discoverability.
• Module 6: Scheduling and automation — Compare Tailwind, Buffer and native scheduling, set up automated queues and SmartLoop for evergreen content, and monitor scheduled versus fresh pins.
• Module 7: Analytics and performance tracking — Interpret Pinterest Analytics, establish KPIs for impressions, saves, clicks and conversions, and build custom reports and monthly audits.
• Module 8: Promoted pins and paid strategies — Align paid campaigns with organic activity, explore budgets, targeting and bids, and test ad creatives while optimizing return on ad spend.
• Module 9: Advanced growth tactics — Explore Rich Pins, Story Pins and Idea Pins, connect Pinterest with email and blog content, and implement affiliate marketing and shoppable pins.
• Module 10: Scaling and monetization — Build sales funnels starting on Pinterest, consider collaborations and influencer partnerships, and track revenue attribution and changes in customer lifetime value.

Frequently asked questions

What does Pinning with Purpose cover?

The course covers account setup, pin design, content planning, Pinterest SEO, scheduling, analytics, paid campaigns and monetization. It also explores ways to connect Pinterest with email marketing and blog content.

Who is Sarah Ann’s Pinterest course for?

It is designed for entrepreneurs, bloggers, influencers, e-commerce and local business owners, as well as freelance marketers and agencies. No prior Pinterest experience is required.

What downloadable materials are included?

The course includes videos, documents and PDFs, plus worksheets, checklists, pin templates, caption frameworks and keyword research spreadsheets.

Which Pinterest scheduling tools are discussed?

The curriculum compares Tailwind, Buffer and Pinterest’s native scheduling options. It also covers automated pin queues and SmartLoop for evergreen content.