Shannon Mattern – Web Designer Academy

Web Designer Academy by Shannon Mattern is a course about turning web design skills into a business. It focuses on strategies and resources for attracting premium clients and building sustainable growth.

The curriculum brings together the business side of web design, from setting direction to delivering services efficiently. Its materials are provided in several formats, including videos, documents, PDFs and spreadsheets.

Web design business skills you’ll build

• Set clear revenue goals and track meaningful metrics.
• Attract high-paying clients through effective marketing strategies.
• Implement standard operating procedures for efficient service delivery.
• Overcome imposter syndrome and build confidence.
• Create proposals that establish you as an industry expert.
• Optimize your business quarterly to enhance growth and profitability.

Building a business around web design

Web Designer Academy approaches web design as a service business, with attention to both client acquisition and the systems used to deliver work. Shannon Mattern’s course connects business strategy with resources designed to support sustainable growth.

Its business focus extends beyond finding clients: the curriculum also considers how the work is delivered and how the business can be reviewed as it grows.

Course materials

The downloadable materials come in video, document, PDF and spreadsheet formats. These resources accompany the course’s approach to developing and managing a web design business.

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Frequently asked questions

What is Shannon Mattern’s Web Designer Academy about?

Web Designer Academy focuses on building and growing a business around web design skills. It addresses both attracting clients and running the service side of the business.

Who is Web Designer Academy suited to?

The course is suited to people who want to turn their web design skills into a business and work toward sustainable growth.

What materials are included in Web Designer Academy?

The downloadable course materials include videos, documents, PDFs and spreadsheets.

Does the course address confidence as well as business strategy?

Yes. The curriculum includes overcoming imposter syndrome and building confidence alongside its business topics.