Steven Clayton & Aidan Booth – Project Thunderbolt

Project Thunderbolt by Steven Clayton and Aidan Booth is a step-by-step course on building a CPA marketing business from scratch. It follows the process from selecting offers and setting up a funnel to running paid traffic and refining campaigns.

CPA marketing skills covered in Project Thunderbolt

• Discover CPA marketing fundamentals and key metrics.
• Set up your website and email automation effectively.
• Create and optimize ads campaigns on Microsoft and Google.
• Analyze conversion rates and improve your strategies.
• Utilize third-party tracking with FunnelFlux for better insights.
• Implement advanced strategies like Machine Gun Strategy for maximum ROI.

Module 1: CPA marketing and finding offers

The opening module introduces CPA marketing, its business model and 11 key metrics. It explains CPA offers and the MaxBounty network, then looks at finding offers on MaxBounty and ClickBank, as well as using OfferVault and ODigger.

Module 2: Website, funnel and email setup

Start with the Swipe Improve Deploy approach, then set up hosting, a domain and an email address. The lessons cover installing WordPress and the InstaBuilder plugin, creating a first InstaBuilder funnel, setting a home page and adding terms, privacy and contact pages. Float Hosting support is also covered.

The Sendlane portion walks through signup, the platform overview and email best practices. It covers a sending domain and SPF records, list setup, confirmation email setup and removal, a first automated follow-up and connecting Sendlane to the InstaBuilder funnel.

Module 3: Microsoft Ads campaigns

Set up a Microsoft Ads account, verify a website with Bing Webmaster Tools and review Microsoft Ads policies and the account interface. The module explains the Microsoft UET tag, a refresh page and a conversion goal.

Campaign lessons cover keyword match types, keyword research, the SKAG strategy, a first Microsoft Ads campaign and ad copy. They also address organizing reporting columns and basic optimization.

Module 4: Email broadcasts and deliverability

This module examines the numbers behind email marketing and the importance of open rates. It covers scaling with multiple email accounts, seed list testing and ways to avoid promotions and spam folders.

The lessons also explain how to send a broadcast, choose sending times and offers, and set up segments.

Module 5: Campaign optimization and split testing

After an optimization overview, the course works through split testing and improving landing pages. It also addresses optimization by device, network, location, ad and keyword, and includes a million-dollar case study.

Module 6: Google Ads

The Google Ads module covers platform policies, account creation and an account overview. It explains the Google site tag and conversions, reporting columns and the Google Keyword Planner before walking through a first campaign and closing thoughts on Google.

Module 7: FunnelFlux and third-party tracking

Learn why third-party tracking matters and get an introduction to FunnelFlux. The setup covers a custom domain, traffic and offer sources, offers, landing pages and an opt-in page, followed by putting the pieces together in FunnelFlux. The module also introduces the iSpionage spy tool.

Module 8: Additional strategies

The final module discusses access to the Optimize To Convert network and the MLB strategy. It introduces the Machine Gun strategy and applies it to both Microsoft Ads and Google Ads.

Extras and bonuses

The curriculum also includes an extras and bonuses section.

About the instructors

Steven Clayton and Aidan Booth have developed online marketing products over several years. Clayton previously served as a vice president at a Fortune 500 company. Booth is from New Zealand and has worked on brand promotion techniques; he runs more than 1,500 websites.

Advertising risk

Paid advertising involves financial risk, and results are not guaranteed.

Frequently asked questions

What does Project Thunderbolt cover?

The course covers CPA offers, website and email setup, Microsoft and Google Ads, campaign optimization and third-party tracking. It also introduces the MLB and Machine Gun strategies.

Does the course explain how to set up a marketing funnel?

Yes. Module 2 covers hosting, WordPress, InstaBuilder and Sendlane, including connecting an email automation to an InstaBuilder funnel.

Which advertising platforms are taught?

The curriculum covers both Microsoft Ads and Google Ads, from account setup and policies to creating campaigns and tracking conversions.

Who is Project Thunderbolt designed for?

The course presents a step-by-step approach to starting a CPA business, beginning with the business model and offer selection before moving into campaigns and optimization.