Alisha Schenck – Million Dollar Campaigns (+Live Coaching)

Million Dollar Campaigns is Alisha Schenck’s Facebook Ads course for coaches, course creators and service providers. It brings buyer research, offer messaging and audience targeting together around a simplified ONE Campaign Strategy.

The course includes a $5-per-day starting method, buyers list training, campaign resources and recordings of campaign optimization calls.

Facebook Ads skills covered in Million Dollar Campaigns

• Master Facebook and Instagram ad campaign structures that have generated over $1M in documented client revenue.
• Develop audience targeting strategies using custom audiences, lookalikes, and interest-based segmentation.
• Learn creative testing frameworks to identify winning ad angles that scale profitably without wasted spend.
• Apply funnel optimization techniques to improve ROAS across cold, warm, and retargeting audiences.
• Build full-funnel paid advertising campaigns from ad creative to landing page to post-purchase follow-up.
• Implement Alisha Schenck’s campaign management system to run multiple high-performing ad accounts simultaneously.

Facebook Ads and the ONE Campaign Strategy

The course addresses the complexity of managing multiple campaigns, objectives, ad sets and budgets. Its central approach concentrates campaign activity into one structure, with the aim of giving advertisers a clearer optimization signal.

Buyer-intent messaging is paired with this simpler setup so advertisers can focus their research and creative on the people they want to reach.

Inside Million Dollar Campaigns

The Research Matrix and Buyer Psychology Framework begin the process by examining what an ideal buyer wants, fears and responds to. That research becomes the basis for campaign messaging before ads are written.

The ConversionSpeak System turns those findings into ad copy and offer framing, including hooks, headlines and calls to action. It connects the research stage to the words used throughout an advertising campaign.

The 7-Figure Facebook Ads Campaign Method introduces the ONE Campaign Strategy, replacing a sprawling multi-campaign setup with a single-campaign approach. The method is designed to concentrate campaign data and make optimization easier to follow.

The Million Dollar Buyers List Strategy focuses on building an audience of people who have purchased, rather than relying only on clicks or email sign-ups. The course uses that purchase-based audience as part of its retargeting approach.

The $5 Day Play gives beginners a small-budget way to start building an audience and testing creative. It is intended for advertisers who are starting without an existing audience or ad history.

Campaign tools, bonuses and recordings

The KPI Index provides a framework for tracking campaign metrics, while the Post-Launch Gameplan and Scale Protocol address the work that follows an ad launch. The bonuses also include the 7-Figure Social Funnel and Organic Strategy.

ATM System training covers an Automated Ticket Sales Machine for generating revenue from a digital offer using the campaign framework. Funnel templates, email sequences, swipe files and processes provide additional materials for putting the methods into practice.

The downloadable package contains videos and documents, including recordings from three months of campaign optimization calls, with two calls per month.

About Alisha Schenck

Alisha Schenck is a Facebook Ads strategist and coach who works with coaches, consultants and digital offer creators. Her approach emphasizes simplified campaign architecture and messaging informed by buyer psychology.

Who the course is for

Million Dollar Campaigns is suited to coaches and course creators who want to run Facebook Ads without a complicated multi-campaign structure. It also addresses digital offer sellers seeking a clearer framework after inconsistent advertising results.

The beginner-focused $5 Day Play offers an entry point for people new to paid advertising. Agency owners and media buyers can study the methodology for use in their client service work.

Frequently asked questions

What does Million Dollar Campaigns cover?

The course covers buyer psychology research, ConversionSpeak messaging, the ONE Campaign Strategy, buyers list building and the $5 Day Play method. It also includes resources for tracking, post-launch planning and scaling.

Who is Million Dollar Campaigns for?

It is aimed at coaches, course creators and digital offer sellers who want a simpler Facebook Ads structure. Beginners, agency owners and media buyers can also use the methods covered.

Do I need an existing audience or advertising history?

No. The $5 Day Play method is designed for beginners starting without an existing audience or ad history.

What materials are included?

The downloadable materials include videos and documents, funnel templates, email sequences, swipe files and processes. Recordings of campaign optimization calls are also included.