Alyssa Coleman – Back of House

Back of House by Alyssa Coleman focuses on streamlining business operations through sales and marketing automation. The course approaches automation as a way to support income while preserving room for creativity and work-life balance.

Its business focus brings marketing and day-to-day organization together, rather than treating them as separate concerns. The materials address both how a business attracts potential clients and how its workflows are organized.

What you’ll build in Back of House

• Create an email-ready offer suite that attracts your ideal clients.
• Implement automated email sequences to nurture and convert leads.
• Develop evergreen content that positions you as an expert.
• Utilize Pinterest strategies to drive consistent traffic.
• Organize workflows to enhance productivity and reduce overwhelm.
• Access templates and scripts that save you time and effort.

Business automation and work-life balance

Back of House connects sales and marketing automation with the wider work of running a business. Its focus is on making business processes more streamlined while keeping creativity and work-life balance in view.

Course materials

The downloadable course materials come in document, PDF and spreadsheet formats. They include templates and scripts designed to reduce the time and effort involved in putting the course concepts into practice.

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Frequently asked questions

What does Back of House cover?

Back of House covers business automation and workflow organization, alongside sales and marketing. Its topics include email, evergreen content and Pinterest.

Who is Back of House suited to?

The course is suited to people who want to streamline their business marketing and workflows while maintaining space for creativity and work-life balance.

What downloadable materials are included?

The materials include documents, PDFs and spreadsheets. Templates and scripts are also part of the course materials.

Does Back of House focus only on marketing?

No. Alongside sales and marketing automation, the course also addresses workflow organization and productivity.