Benjamin Dennehy – The Sales Matrix

The Sales Matrix is Benjamin Dennehy’s sales training system for outbound sellers who want firmer control of telephone prospecting, qualification and complex sales meetings. Its core idea is early disqualification: test quickly whether a prospect has a real problem, authority and timing, and stop spending effort on opportunities that will not close.

The program combines bootcamps and courses with scripts, templates, workbooks and presentation decks you can adapt to your own calls.

What you’ll learn

• Apply disqualification and recognise when to say no to an opportunity.
• Use effective questioning to reduce time spent with tyre kickers.
• Develop an approach to selling to C-suite executives.
• Build a cold-call script using the supplied templates and workbooks.
• Use Socratic sales questioning to uncover hidden decision criteria.
• Structure high-stakes sales meetings and address last-minute deal-killers.

Disqualification and better questions

Dennehy teaches sellers to recognize when to walk away from an opportunity and to use direct questioning to cut down the time spent with tyre kickers. Socratic questioning is used to surface the hidden criteria that actually decide a deal, instead of pitching early and collecting objections.

Cold calling and gatekeepers

The cold-calling material builds a call script from the supplied templates and workbooks, and covers how to handle gatekeepers so a call reaches the right person with a clear reason to continue.

Selling to executives and running high-stakes meetings

Later modules cover an approach for selling to C-suite executives, how to structure high-stakes sales meetings and how to deal with the last-minute issues that can kill a deal just before signature.

What’s in the course files

The course files include bootcamp and course videos, call scripts, templates, workbooks and slide decks.

Who The Sales Matrix is for

The Sales Matrix suits B2B salespeople, founders and business owners who prospect by phone and sell considered purchases. Its style is direct and confrontational, so it fits sellers who want a firm, process-led approach to qualification. Cold calling is still a volume activity, and following the calling rules in your market remains your responsibility.