Close More Deals Without Paying the “Sales Guru Tax” – Matt Ryder F The GuRus

Close More Deals by Matt Ryder is a self-paced sales course built around scripting, objection handling, tonality and sales management. Its four-part curriculum focuses on practical, non-pushy conversations and a sales process adapted to your offer and personality.

The course includes recorded video lessons and downloadable resources in Docs and PDF formats.

Sales skills in Close More Deals

• Build and adapt sales scripts from scratch to fit your offer and personality
• Handle objections with clear frameworks that avoid pushy or sleazy tactics
• Control tonality, pacing, and delivery to make conversations more persuasive
• Manage and lead a sales team using practical SOPs and how-to documents
• Farm existing CRM leads and run follow-up systems to re-engage prospects
• Close deals step by step with a repeatable process built around how you sell

The four pillars of Close More Deals

The curriculum is organized as four courses that address different parts of the sales cycle. Rather than asking every seller to copy a fixed style, the training emphasizes building a process that suits the individual and practicing its components.

Across the pillars, Ryder also addresses step-by-step closing, farming existing CRM leads, follow-up systems and cold calling.

• Sales Scripting: Build a script from scratch and adapt it to the offer and the person selling it.
• Objection Handling: Work through common buyer objections with frameworks designed to avoid a pushy delivery.
• Tonality: Explore voice, pacing and delivery, including how tone, sales psychology and framing contribute to persuasive conversations.
• Sales Management: Use SOPs and processes to organize and lead a sales team.

Sales scripts, frameworks and management resources

Alongside the recorded lessons, the course includes scripts that can be adjusted to your offer and voice, plus frameworks for responding to buyer pushback. Tonality training examines how pacing and vocal delivery shape a conversation.

For sales managers and team leads, the materials also include SOPs and how-to documents for running a team.

Who the sales training is for

New and aspiring reps and closers can use the course to build a sales foundation without relying on high-pressure tactics. Founders and solo operators can apply the process to selling their own offers, while managers and team leads can work through the sales-management material.

No prior sales experience is required.

About Matt Ryder

Matt Ryder is CEO of 7th Level, the company behind Neuro-Emotional Persuasion Questioning (NEPQ), and founder of Sales Sniper, a consultancy on Australia’s Gold Coast. He created the F The GuRus training and is a former serviceman.

Ryder reports roughly twelve years in full-time sales and seven figures in commissions. His approach presents selling as a pleasant conversation with people the seller cares about.

Frequently asked questions

What does Close More Deals cover?

The course covers sales scripting, objection handling, tonality and sales management. It also addresses closing, CRM farming, follow-up systems and cold calling.

Who is Matt Ryder’s sales course for?

It is designed for new and aspiring sales reps, closers, founders, solo operators, sales managers and team leads. Prior sales experience is not required.

What materials are included in the course?

The self-paced course includes recorded video lessons, adaptable scripts, objection-handling frameworks, and sales-management SOPs and how-to documents. Materials include videos, Docs and PDFs.

Is Close More Deals the same as NEPQ?

No. Close More Deals is Matt Ryder’s own F The GuRus training, although its methodology overlaps with NEPQ, the approach associated with 7th Level.