Dennis Moons Google Ads Success – Master PPC Advertising

Dennis Moons’ Google Ads Success is a PPC advertising course for business owners, marketing professionals, and aspiring digital marketers. It follows the process from campaign strategy and measurement infrastructure through Shopping, Merchant Center, Search Ads, and advanced Google Ads features.

Moons is a certified Google Partner with more than a decade of experience managing ad spend across over 500 client accounts. The course draws on his work across multiple industries and includes videos, documents, PDFs, and spreadsheets.

Google Ads skills covered in the course

• Master Google Ads fundamentals for effective campaigns.
• Implement PPC strategies that drive measurable results.
• Optimize Performance Max campaigns for maximum ROI.
• Utilize essential tools for keyword research and tracking.
• Avoid common pitfalls with best practices and insider tips.
• Access lifetime updates to stay ahead in digital marketing.

Google Ads Success course materials

The course combines the six-module curriculum with practical resources for setting up, tracking, and refining campaigns. These materials include step-by-step standard operating procedures and tools for both Shopping and Performance Max campaigns.

• Performance Max protection cheat sheets, strategies, and reports
• Google Shopping setup and optimization checklists
• Worksheets for keyword research with Google Keyword Planner, ROAS calculations, and campaign tracking
• Swipe files containing ad elements, merchant promotions, and product titles

The six core Google Ads modules

The curriculum moves from planning and measurement to individual campaign formats, product feed management, and advanced features.

Module 1: Strategy

The first module establishes a strategic foundation for PPC campaigns. It covers business model analysis, identifying profitable customer segments, and aligning a Google Ads strategy with business objectives.

It also examines competitors and customer intent at different stages of the funnel, then brings those findings together in a campaign roadmap informed by data and return on ad spend.

Module 2: Infrastructure

This module focuses on the technical setup behind campaign measurement. It walks through conversion tracking, Google Analytics 4 integration, Google Tag Manager configuration, remarketing audiences, and product feed optimization.

The lessons connect tracking and attribution to the metrics used for campaign decisions and optimization.

Module 3: Shopping Ads

The Shopping Ads module presents nine strategies and examines when and how to use Standard Shopping and Performance Max campaigns.

It covers search query filtering, negative keyword optimization, product group structure, campaign organization for different product categories, bidding, and scaling across a product catalog.

Module 4: Google Merchant Center

This section explains how to create, manage, and optimize product feeds for Shopping Ads. It addresses common feed issues and the effect of disapprovals on advertising reach.

The module also covers product titles, category selection, attributes, and Merchant Center add-ons and features relevant to auction competitiveness and ad visibility.

Module 5: Search Ads

The Search Ads module covers keyword research, including the use of Google Trends, along with match types, ad copy frameworks, and landing page optimization principles.

It explores finding keyword opportunities, writing ads for high-intent searches, managing cost-per-acquisition targets, and improving campaign relevance and Quality Score.

Module 6: Advanced Google Ads

The final module examines advanced strategies and lesser-known Google Ads features, including basic settings that can offer opportunities for campaign improvement when used appropriately.

Frequently asked questions

What does Dennis Moons’ Google Ads Success course cover?

The course has six modules covering strategy, tracking infrastructure, Shopping Ads, Google Merchant Center, Search Ads, and advanced Google Ads features.

Who is Google Ads Success suited to?

The course is intended for business owners, marketing professionals, and aspiring digital marketers, including people starting with PPC advertising.

Does the course cover Performance Max and Standard Shopping campaigns?

Yes. The Shopping Ads module addresses both campaign formats, along with search query filtering, negative keywords, product groups, and bidding.

What materials come with the course?

Materials include videos, documents, PDFs, and spreadsheets, as well as procedures, checklists, worksheets, Performance Max resources, and swipe files.