E5 Method 2025 | Todd Brown Course

E5 Method 2025 by Todd Brown is an advanced course on the E5 Customer Acquisition Marketing Protocol. It maps out five stages for researching, building, testing, improving and scaling an acquisition campaign.

The course includes the E5 CAMP Masterclass, funnel templates and bonus campaign, email and traffic resources. Materials include videos and PDFs.

What you’ll learn in the E5 Method

• 1. Understanding the E5 Method framework for marketing success.
• 2. Identifying key customer segments for targeted campaigns.
• 3. Developing compelling messaging that resonates with audiences.
• 4. Implementing effective sales funnels to increase conversions.
• 5. Utilizing data analytics for continuous improvement.
• 6. Mastering the art of storytelling in marketing.

E5 CAMP Masterclass and funnel resources

The E5 CAMP Masterclass contains more than 15 hours of step-by-step training on the customer acquisition protocol. The Ultimate 6 Funnels Template Set provides models based on campaigns Todd Brown engineered.

The bonus materials include a director’s cut of four campaigns, a swipe file with 15 complete email sequences and Facebook scaling training.

Stage 1: Examining

The first stage focuses on identifying prospects, their buying triggers and desires, and a relevant marketing promise. It also covers selecting a campaign model for the market and product, and identifying what prospects need to believe before they buy.

Brown explains how to position a product or service as a distinct solution. For students without a product, this stage also addresses finding and assembling an initial customer-attracting offer.

Stage 2: Engineering

The engineering stage sets up the E5 campaign around an education-based message and a marketing argument. It introduces the big marketing idea as a way to attract attention in a competitive market.

The training walks through the message from opening to offer, including the unique mechanism used to create demand for a particular product or service. It also introduces C.P.B chunks for adding value and building goodwill within the message, followed by the construction of a SIN Offer without relying on high-pressure selling.

Stage 3: Evaluating

The evaluating stage introduces a minimum viable funnel as a simple way to launch and test a campaign. Students learn to gather and interpret marketing metrics to assess profitability and decide when to adjust a campaign or increase traffic.

Stage 4: Enhancing

This stage covers improvements across the campaign, including an add-on offer sequence intended to increase customer value. It also examines an offer sequence that extends the conversion window and a B.T.F sequence designed to engage new prospects.

Stage 5: Expanding

The final stage introduces B.A.C.O, a four-step system for scaling campaign traffic, leads and customer acquisition. It uses metrics from the evaluating stage to guide decisions about new traffic sources and audiences.

The training also shows how to research competitors’ traffic, lead and sales sources to identify approaches that are already working in the market.

Bonus 1: Campaign swipe file and dissections

The campaign bundle includes pages, images, offers and copy from six real-world campaigns, providing examples of page layouts and templates to model. It also includes behind-the-scenes dissections of four more E5 campaigns that Brown says produced multiple millions of dollars.

The dissections examine the development of big ideas and unique mechanisms, psychological triggers, claims, promises and proof. They also look at offer structure, bonuses, follow-up emails, ads, videos and graphics.

The package includes unedited video transcripts and slide decks, along with 12 video scripts, eight slide decks, two mind maps and a dissected long-form sales letter.

Bonus 2: Email sequence swipe file

The email swipe file contains 15 complete sequences written and used by Brown in E5 campaigns. They serve as models for writing emails for an E5 campaign or other marketing campaigns.

Bonus 3: Facebook scaling and traffic training

The traffic bonus includes an internal video presentation by Damian Lanfranchi, COO of Marketing Funnel Automation. It explains the company’s approach to traffic generation, including channel selection, campaign design, audience choices, budgets and metric reviews.

The training describes scaling traffic from a $30 daily budget and examines how the company approached growing traffic and customer acquisition.

Frequently asked questions

What does E5 Method 2025 cover?

The course follows five stages of customer acquisition: examining, engineering, evaluating, enhancing and expanding a campaign. It also covers funnel templates, email sequences and traffic generation.

Who is E5 Method 2025 for?

The training is for marketers and business owners building customer acquisition campaigns. The examining stage also addresses how to identify and assemble a product if you do not yet have one.

What materials are included in the course?

The materials include videos, PDFs, six funnel templates, campaign examples, an email sequence swipe file and traffic training. The campaign bonus also includes scripts, slide decks, mind maps and a sales letter.

Does the course cover paid traffic?

Yes. The expanding stage addresses traffic sources and audiences, while the bonus traffic training examines channel selection, campaign design, budgets and metrics.