Forbes Riley – Pitch Like A Pro Program

Pitch Like A Pro Program is a downloadable sales training course by Forbes Riley for entrepreneurs, sales professionals and others who present products or services. It draws on Riley’s experience selling through infomercials and television shopping.

The materials include video training, PDFs and the Crush It On Camera bonus, with instruction on pitch structure and Neuro-Linguistic Programming (NLP).

Pitching skills covered in the program

• TV pitching techniques that have generated over $2.5 billion in sales
• Audience engagement strategies for maximum conversion rates
• Story-selling frameworks that connect emotionally with viewers
• Objection handling methods that turn skeptics into buyers
• Stage presence and delivery techniques for confident presentations
• Product demonstration strategies that showcase value instantly

Persuasion training from Forbes Riley

Riley developed the program around techniques used in live television selling, including infomercials and appearances on QVC and HSN. Her pitches have generated more than $2.5 billion in sales, and the program has more than 25,000 graduates.

Student experiences

Reported student examples include Michael Torres using the Ultimate Pitch Formula to secure a $127,000 contract within 60 days after three previous attempts, and Sarah Chen increasing her close rate from 12% to 47% over 90 days using NLP techniques, with $84,000 in additional revenue.

Other reported examples include David Williams landing a product on QVC within six months, Jennifer Martinez booking 23 consulting clients worth $156,000 in her first quarter using the Elevator Pitch Blueprint, and Robert Kim delivering a TEDx talk eight months after starting, crediting the camera training.

Program breakdown

The video modules teach the Ultimate Pitch Formula and Elevator Pitch Blueprint alongside advanced persuasion techniques. They show how to organize a pitch using approaches Riley refined through live TV selling.

The Crush It On Camera bonus applies television-host techniques to presenting confidently on video. The program also includes an implementation session focused on putting the instruction into practice.

The Forbes Riley method

As a certified NLP Master, Riley incorporates Neuro-Linguistic Programming into the course’s persuasion instruction.

Her infomercial experience informs the program’s approach to selling under the pressure of live television. Riley has appeared in more than 180 infomercials and sold over 350 products on QVC and HSN; her Jack LaLanne Power Juicer campaign generated more than $1 billion.

Who the training is for

The program addresses pitching situations faced by founders seeking investors and customers, sales professionals working on closing, coaches and consultants presenting their services, and inventors pursuing retail or TV shopping opportunities.

About Forbes Riley

Forbes Riley is a Hall of Fame TV host with more than 25 years of experience and over 1,000 television appearances. She has trained more than 15,000 entrepreneurs and worked with Jack LaLanne, Tony Little and hundreds of Fortune 500 companies.

Her background also includes National Fitness Hall of Fame recognition and six ERA Best Presenter awards.

Frequently asked questions

What does Pitch Like A Pro Program cover?

The course covers the Ultimate Pitch Formula, Elevator Pitch Blueprint and NLP-based persuasion techniques. It also includes Crush It On Camera bonus training.

Who is the program designed for?

It is intended for entrepreneurs, sales professionals, coaches, consultants and product inventors who want to improve their presentations and pitches.

What materials are included?

The downloadable materials include videos and PDFs, along with the Crush It On Camera bonus training.

Does Forbes Riley teach NLP in the course?

Yes. Riley is an NLP Master, and the curriculum incorporates Neuro-Linguistic Programming into its approach to persuasion.