ebaqdesign – Brand Master Bundle

Brand Master Bundle by ebaqdesign brings together three guides by Arek Dvornechuck on brand naming, strategy and storytelling. Designed for people who want to move beyond logo work, the bundle treats those subjects as parts of a single branding process rather than as isolated design tasks.

Branding skills covered in the bundle

• Create powerful brand names using structured brainstorming exercises
• Evaluate brand names objectively instead of relying on gut feel
• Move beyond logo design into building brands strategically
• Align teams and clients on a single brand vision
• Write clear, compelling brand messages without sounding salesy
• Develop a unique brand voice that pairs design with copy

What the Brand Master Bundle includes

The bundle combines the Brand Naming Guide, Brand Strategy Guide and Brand Story Guide. Each guide is provided as a downloadable PDF, with video tutorials accompanying the written material.

Their sequence gives designers a way to consider what happens around and beyond the logo: first naming the brand, then setting its strategic direction, and finally giving it a verbal identity through story and messaging.

What is the Brand Master Bundle?

Brand Master Bundle is a branding toolkit that connects naming, strategy and storytelling. Its emphasis is on the decisions and communication that give a brand substance, rather than treating the finished visual mark as the whole branding assignment.

For designers accustomed to selling logo work, the guides introduce a broader strategic perspective. The material brings together the brand’s name, the vision behind it and the way it communicates that vision.

The three guides explained

Each guide addresses a different part of the process. Used together, they move from the initial naming work through brand direction and into the language used to communicate with an audience.

Brand Naming Guide

The Brand Naming Guide starts with the task of creating names intended to attract customers. It presents brainstorming exercises as a way to develop naming ideas rather than waiting for an appealing option to emerge by chance.

The guide also addresses how to assess potential names. That evaluation step gives designers a framework for considering options beyond an immediate personal reaction.

Brand Strategy Guide

The Brand Strategy Guide centers on the strategic work behind a brand. It asks designers to look past the logo and consider how a brand can be built around a coherent vision with substance behind its visual identity.

The material also explores the shift from designer to strategist and the importance of bringing the people involved in a project onto the same page. That includes aligning teams and clients around the direction the brand is meant to take.

Brand Story Guide

The Brand Story Guide focuses on the language that helps a brand communicate. It covers writing messages that are clear and compelling without adopting a pushy sales tone.

It also considers the relationship between visual design and copy. The aim is to bring those elements together while establishing a voice that makes the brand recognizable in its own words.

Who the Brand Master Bundle is for

The bundle is intended for logo designers who want to add strategic branding to their services. Freelancers and studio owners working toward larger branding projects can use the guides to explore work that goes beyond delivering a wordmark.

In-house designers interested in developing their brand thinking are another intended audience. The three-guide format also offers newcomers a way to study naming, strategy and story in one connected set of materials.

About ebaqdesign and Arek Dvornechuck

Arek Dvornechuck runs ebaqdesign, a branding studio based in Brooklyn and NYC. His work includes publishing courses on branding and logo design, as well as running a YouTube channel about those subjects.

The bundle reflects that studio focus by connecting the practical subjects of naming, strategic direction and brand communication across its three guides.

Frequently asked questions

What does the Brand Master Bundle cover?

The bundle covers brand naming, strategy and storytelling. Its three-guide structure follows the progression from creating a name to establishing a strategic vision and expressing the brand through its messages.

Who is the Brand Master Bundle for?

It is aimed at designers who want to work more strategically, including logo designers, freelancers, studio owners and in-house designers. Newcomers looking for a broader introduction to branding can also use the three guides together.

What materials are included in the Brand Master Bundle?

The materials comprise the Brand Naming Guide, Brand Strategy Guide and Brand Story Guide in downloadable PDF format, alongside video tutorials.

How long does the Brand Master Bundle take to complete?

An exact runtime is not specified. The guides and tutorials can be worked through at your own pace, with sections revisited as projects require.

Who created the Brand Master Bundle?

Arek Dvornechuck created the bundle through ebaqdesign, his Brooklyn and NYC-based branding studio. He also publishes courses and videos about branding and logo design.