Justin Brooke – Couch To Book Workshop (June 2025)

Justin Brooke’s Couch To Book Workshop (June 2025) covers the journey from a book idea or existing draft to a self-published book supported by a sales funnel. The workshop combines publishing instruction with sales pages, advertising, upsells and high-ticket offers.

Designed as a five-hour virtual event, it includes exercises, a sales page template and examples of book-based marketing strategies.

Book publishing and launch skills

• Understanding the book publishing process
• Developing a compelling book outline
• Crafting engaging content for your audience
• Marketing strategies for your book launch
• Building a writing routine that works for you
• Networking with fellow aspiring authors

The self-publishing process

The 10AM session introduces self-publishing as an alternative to traditional publishing. Justin discusses how to publish for under $50, save time while writing, make a book worth referring to others and use Amazon while retaining control.

The session also considers how a book can attract traffic and build trust with an audience.

Book sales pages that convert

At 11AM, the workshop turns to the page used to sell a book. Justin shares a sales page template and examines his highest-converting layout, along with the emotional and psychological factors that can influence a purchase.

The session also addresses creating urgency without a pushy tone and uses examples and critiques of real book pages to illustrate the approach.

A one-keyword ad campaign

The 1PM advertising session explains a simplified campaign built around one keyword. It covers targeting potential readers on Google and Facebook and using an evergreen campaign to bring traffic to a book offer.

Examples include campaigns with a $5 daily budget, illustrating Justin’s approach to advertising book offers.

Book funnel upsells

At 2PM, Justin examines what can follow the initial book sale: structuring a funnel, developing additional offers and automating an upsell sequence. The framework can be applied to a course, service or product.

The session also discusses how Justin used $20 books as the starting point for a seven-figure business.

Selling high-ticket coaching with a book

The 3PM session looks at using free or low-cost books to introduce higher-ticket coaching offers. Justin discusses examples involving his own business and Agora, as well as the kinds of coaching and programs that can follow a book.

The material also covers email sequences designed to sell without pressure and ways to build authority with prospective clients.

Bonus: Phoneless Pitching and Social Selling

The Phoneless Pitching Process presents a way to pitch higher-ticket offers using pre-recorded videos, web forms and automated follow-up emails rather than sales calls.

The Social Selling System covers creating sales-oriented content without direct outreach. It includes screenshots and funnel walkthroughs, as well as Justin’s example of making six figures from one Facebook post.

Who the workshop is for

The workshop is relevant to first-time authors who want to publish and promote a book, as well as coaches and course creators considering a book as the front end of an offer. Marketers, agency owners and service providers can also explore how a book fits into an evergreen funnel.

About Justin Brooke

Justin Brooke is a direct-response marketer who has managed more than $10 million in advertising spend and worked with names including Russell Brunson, Dan Kennedy and Agora. His book-based business model has generated millions in sales.

Frequently asked questions

What does Couch To Book Workshop cover?

The workshop covers self-publishing, book sales pages, advertising, funnel upsells and selling high-ticket coaching through a book. It also includes a bonus on phoneless pitching and social selling.

Do I need a finished manuscript?

No finished manuscript is required. The workshop is intended for people starting with an idea as well as those who already have a draft.

What templates and examples are included?

The workshop includes a book sales page template, examples of book pages and advertising campaigns, plus screenshots and funnel walkthroughs in the social selling bonus.

Who is the workshop suited to?

It is aimed at first-time authors, coaches, course creators, marketers, agency owners and service providers interested in using a book to support their business.