Keaton Walker – Agency Dominance

Agency Dominance by Keaton Walker is a 12-chapter course on building and operating a social media marketing agency or lead generation agency. It follows the process from choosing a niche and setting up the business through client acquisition, sales, onboarding, operations, and campaign delivery.

The training combines agency-building lessons with GoHighLevel automations, funnels, scripts, SOPs, and templates. It is intended for both new agency founders and owners developing their existing systems.

Skills you’ll build in Agency Dominance

• Choose a profitable niche using the market research masterclass to identify opportunities with high demand and low competition
• Set up your agency infrastructure including business registration, payment processing, branding, and professional systems
• Master multiple business models from retainers and performance-based to SaaS and lead dealing for maximum revenue flexibility
• Acquire clients consistently through inbound, outbound, and hybrid marketing strategies that fill your pipeline
• Close deals confidently with proven sales call scripts and frameworks that convert prospects into paying clients
• Deliver exceptional results using GoHighLevel automations, campaign frameworks, and client management systems

The 12 chapters of Agency Dominance

Keaton Walker draws on his experience running and scaling marketing agencies. The chapters address the practical decisions involved in starting an agency, finding clients, and managing delivery as the business grows.

Chapter 1: Welcome and quick wins

The opening chapter introduces the program and how to use its resources. It also presents an early-action strategy intended to help learners recoup their investment.

Chapter 2: Business foundations

The niche masterclass and market research training introduce ways to assess potential markets and choose services suited to demand. The chapter also discusses a key agency skill and challenges assumptions about how businesses operate.

Chapter 3: Business housekeeping

Work through the administrative decisions involved in setting up an agency, including a business name and domain, company registration, payment collection, a professional logo, and business credit cards.

Chapter 4: Mindset and productivity

This chapter considers how to assess your current position, define goals, and adapt your approach as an agency owner. It also includes productivity tips for managing the work involved in building the business.

Chapter 5: Agency business models

Explore retainer, performance-based, one-off project, billboard advertising, lead dealer, SaaS, and done-with-you consulting models. The lessons also examine CRM services, lead follow-up, and consulting as additions to a client relationship, plus guidance on hiring media buyers.

Chapter 6: Marketing skills database

Build an understanding of how marketing moves people from initial attention toward becoming customers. Topics include copywriting, lead generation, appointment setting, landing pages, and email marketing.

GoHighLevel lessons cover setup for visual pipelines, automations, and lead capture systems.

Chapter 7: Marketing your agency

Apply those marketing skills to your own agency by developing offers and considering high-authority and low-authority positioning. The chapter brings inbound, outbound, and hybrid approaches together in a client-getting framework.

Chapter 8: Sales

The sales chapter addresses the mindset of selling to people rather than focusing only on products. It covers building prospect trust, setting appointments, and running sales calls, with scripts and frameworks alongside recordings of real calls and critiques.

Chapter 9: Client onboarding

Learn how to structure agreements and gather client information through onboarding forms. The chapter also covers managing access to Facebook Business Manager as part of the onboarding process.

Chapter 10: Agency operations

The operations material covers welcome-call structure, examples of client check-in calls, and platform management. It also addresses building a team and hiring and managing people as agency work expands.

Chapter 11: Marketing for local businesses

Study campaign approaches for local clients across Facebook Ads, Google Ads, websites and SEO, TikTok Ads, and database reactivation. A planning checklist accompanies the campaign material.

Chapter 12: Marketing for online businesses

The final chapter turns to online businesses, covering content marketing, YouTube ads, list farming, Facebook groups, and methods for generating organic attention.

Who the training is designed for

Agency Dominance is suited to people starting from scratch, freelancers moving from solo work into agency operations, and marketing professionals launching a business. Existing agency owners can also study its processes, including its GoHighLevel-based approach.

Agency Dominance materials

The package includes 12 chapters of video training, with 131.04 GB of content. Materials are provided in Docs, PDFs, slides, spreadsheets, and videos.

• Agency client-result SOPs, templates, and scripts
• Agency operations SOPs, templates, and scripts
• Agency sales SOPs and slide decks
• GoHighLevel automations and pipelines
• GoHighLevel agency funnels and website templates

About Keaton Walker

Keaton Walker created Agency Dominance from his experience scaling marketing agencies. The course presents systems, scripts, and automations used in his agency operations.

Frequently asked questions

What does Agency Dominance cover?

The course covers agency foundations, business models, marketing, sales, onboarding, operations, and campaign delivery for local and online businesses.

Who is Agency Dominance for?

It is designed for beginners, freelancers moving into agency work, existing agency owners, and marketing professionals who want to build an agency business.

What materials are included in the download?

The package includes video training, client-result and operations SOPs, templates, scripts, sales slide decks, and GoHighLevel resources. Materials include Docs, PDFs, slides, spreadsheets, and videos.

Does the course cover GoHighLevel?

Yes. It covers GoHighLevel setup, pipelines, automations, and lead capture, with agency funnels and website templates among the resources.