Lattice Hudson – Social Selling Ads

Social Selling Ads by Lattice Hudson teaches entrepreneurs, business owners and marketers how to combine social media advertising with relationship-building. It covers campaign creation and optimization for both newcomers and those refining existing ads.

The downloadable course includes videos, documents and PDFs, with ad templates and case studies as bonus materials.

Social selling advertising skills

• Understand the Social Selling Framework to enhance your marketing strategy.
• Create high-converting ads with compelling copy and effective design.
• Implement audience targeting techniques to reach ideal customers.
• Leverage automation and retargeting for improved ad performance.
• Analyze ad performance to refine strategies and increase ROI.
• Utilize best practices for ad design across platforms like Facebook and Instagram.

Relationship-building through social selling ads

The course takes a step-by-step approach to advertising that pairs campaign creation with building connections. It moves from writing and designing ads to targeting audiences, using automation and re-engaging people who have already shown interest.

Its approach looks beyond attracting clicks to how advertising can introduce prospects to a business and help nurture customer relationships.

1. The Social Selling Framework

This module introduces social selling and contrasts its relationship-focused approach with traditional product promotion. It examines how relationships contribute to campaigns and how the framework can fit into an existing marketing strategy.

The lessons explore creating ads that speak personally to an audience and help move cold leads toward engagement with a brand.

2. Creating persuasive ads

Explore the components of an effective ad, including attention-grabbing headlines, imagery, persuasive copy and calls to action. The course addresses how to write messages around an audience’s needs and bring those elements together in an ad.

Design guidance also covers adapting ads for platforms such as Facebook and Instagram.

3. Audience targeting and segmentation

Learn how to identify customer segments and refine audiences using interests, behaviors and demographics. The module discusses interest-based targeting, lookalike audiences and custom audiences.

Retargeting is also covered as a way to reconnect with previous visitors who have shown interest in a brand.

4. Campaign optimization and ROI

This module focuses on tracking key ad metrics and using A/B tests to assess and improve campaign effectiveness. It explains how performance data can inform changes to ads over time.

The course also discusses scaling campaigns while considering profitability and advertising return on investment.

5. Social selling techniques for ads

Learn how personalized ads and engaging content can support relationships with prospects. The lessons address nurturing leads, developing genuine connections and encouraging customer loyalty beyond an initial sale.

6. Automation for ad campaigns

The automation section examines ways to streamline advertising and lead nurturing while retaining a personal touch. It discusses chatbots for responding to potential customers and autoresponders that guide leads through a sales funnel.

Advanced ad formats and remarketing

Explore video and carousel ads as formats for engaging audiences, along with strategies for seasonal and promotional campaigns. The course also addresses remarketing to visitors who did not convert on their first visit.

Social Selling Ads bonuses

The bonus materials give learners examples and starting points for creating campaigns.

• Ad templates for campaign creation.
• Case studies featuring real-world social selling campaigns.

Frequently asked questions

What does Social Selling Ads cover?

The course covers the social selling framework, ad copy and design, audience segmentation, campaign optimization, automation and retargeting. It also explores video, carousel and seasonal advertising strategies.

Who is Lattice Hudson’s Social Selling Ads course for?

It is aimed at entrepreneurs, business owners and marketers, including people new to social media advertising and those looking to improve existing campaigns.

Which advertising platforms does the course discuss?

The course discusses ad design across platforms including Facebook and Instagram.

What downloadable materials are included?

The materials include videos, documents and PDFs, along with bonus ad templates and case studies.