Lauren deVane – BAIS CAMP 2.0

BAIS CAMP 2.0 by Lauren deVane is an eight-week program for artists and creative entrepreneurs building an online art business. It combines creative strategy with practical business and digital marketing lessons.

The course follows the process from developing an artistic identity and choosing a business model to setting up an online store, launching products, and planning for growth.

Skills you’ll build in BAIS CAMP 2.0

• Define and protect your personal brand as an artist.
• Master marketing tactics to grow your online audience.
• Craft persuasive sales pages with storytelling.
• Set up a professional e-commerce platform seamlessly.
• Foster a community and enhance customer engagement.
• Automate processes to scale your business without burnout.

The BAIS CAMP 2.0 program

BAIS stands for Building A Successful Online Business. Lauren deVane’s module-based program applies business planning and digital marketing to the sale of art and creative products.

The lessons use instructional videos and practical assignments to help students work through the decisions involved in creating and running an online art business.

The eight course modules

Each module addresses a stage of building or growing a creative business, from the initial plan through launch and further expansion.

Module 1: Online art business foundations

Explore business models available to artists, then develop a business plan and set revenue goals. The module also covers identifying a niche and defining the customer you want to reach.

Module 2: An authentic artist brand

Build a consistent identity through your logo, visual style, and voice. You will also work on an artist statement and portfolio and consider ways to distinguish your work in a competitive market.

Module 3: Marketing for creative work

Study social media marketing on Instagram, TikTok, and Pinterest. The module also covers building an email list with lead magnets and opt-in incentives, plus using blogs and tutorials to share your expertise.

Module 4: Selling art and creative products

Examine pricing for original artwork, prints, and other products. The sales material covers storytelling and social proof on sales pages, as well as checkout improvements and cart abandonment flows.

Module 5: Your e-commerce website

Learn about setting up a store with Shopify or WooCommerce and improving its search visibility through keywords, metadata, and image alt-text. The module also addresses navigation and mobile responsiveness as parts of the customer experience.

Module 6: Community and customer engagement

Explore ways to engage customers through online groups and events, use their feedback to improve your offerings, and encourage repeat business through loyalty programs and referral incentives.

Module 7: Scaling and automation

Develop automated email sequences for promotions and follow-ups. The module also considers outsourcing routine work such as order fulfillment, social scheduling, and bookkeeping, and creating systems that support growth without burnout.

Module 8: Launching and growing

Plan product launches and limited drops, review performance metrics, and use what you learn to adjust campaigns. The final module also covers collaborations, partnerships, and wholesale opportunities.

Instruction and practical resources

Lauren deVane draws on experience in art and business throughout the training. Downloadable templates, checklists, and worksheets support the practical work, including branding, marketing, and sales.

Who the course is for

BAIS CAMP 2.0 is intended for visual artists, painters, illustrators, digital artists, designers, and craftspeople who want to sell their work online. It also suits creative hobbyists, craft entrepreneurs starting a storefront, and art graduates seeking practical business skills.

The course does not require previous technical or marketing experience and covers material for beginners as well as established creatives.

Course materials and bonuses

The eight-week curriculum includes structured video modules and setup guides for Shopify and WooCommerce. Alongside the core templates and checklists, the bonus materials expand on search optimization, advertising, and launches.

• Branding, marketing, and sales templates and checklists
• Worksheets and e-commerce setup guides
• Advanced SEO guide
• Social ad swipe files
• Launch checklists

Also on GenkiCourses for ecommerce: Dan Meadors – FastTrack Formula.

Frequently asked questions

What does BAIS CAMP 2.0 cover?

The course covers eight areas of online art business development, including planning, branding, marketing, sales, website setup, customer engagement, automation, and product launches.

Who is BAIS CAMP 2.0 for?

It is designed for visual artists, illustrators, designers, craft entrepreneurs, hobbyists, and art graduates who want to develop an online business.

Do I need marketing or technical experience?

No prior marketing or technical experience is required. The material is intended for beginners as well as more experienced creatives.

What materials are included in the course?

The course includes video modules, practical assignments, templates, checklists, worksheets, and e-commerce setup guides. Bonus materials include an advanced SEO guide, social ad swipe files, and launch checklists.