Learn Self Publishing – Ads for Authors Bundle

Ads for Authors Bundle by Learn Self Publishing brings together book marketing lessons for self-published authors, from beginners to writers looking to develop existing campaigns. It covers advertising on Facebook, Amazon and BookBub, alongside TikTok content and reader-focused email marketing.

What you’ll learn in Ads for Authors Bundle

• Identify your ideal readers and target them effectively.
• Design eye-catching ads that drive engagement and clicks.
• Build an automated email sequence to nurture new readers.
• Grow your email list with eager potential fans.
• Master Facebook Ads to expand your audience and sales.
• Implement proven strategies for Amazon Ads to enhance visibility.

Advertising and reader relationships for authors

The course introduces online advertising in the context of self-publishing, connecting audience targeting and ad creative with a longer-term approach to reader relationships. It explores how authors can use marketing to introduce readers to their work and develop a base of fans, including readers who may help promote their books.

Facebook Ads for Authors

The Facebook module covers campaigns for attracting interested readers to a mailing list and promoting book sales. An advanced curriculum extends the discussion with higher-level approaches to Facebook advertising.

Amazon Ads for Authors

Ricardo Fayet, an industry veteran with more than a decade of experience, teaches the Amazon advertising module. It explains the role Amazon Ads can play in a book marketing strategy and introduces the available ad formats.

The lessons also address choosing an approach suited to a book and its intended audience, along with advertising tactics for reaching readers as they shop on Amazon.

TikTok for Authors

Authors Lila Dubois and Jayne Rylon created the TikTok module. It covers setting up a profile for prospective readers, understanding BookTok and making book-focused videos step by step. The module also discusses growing a following on the platform.

BookBub Ads for Authors

The BookBub team presents a module on setting up an account and using the platform to reach relevant readers. It examines audience targeting, creating ads with low cost-per-click and strong engagement, and using BookBub’s features in greater depth.

Bundle bonuses

The bundle includes additional courses and webinars covering advertising technique, creative work and self-publishing.

Advanced Facebook Ads for Authors

This additional course looks at refining campaign performance, using advanced Facebook advertising features and understanding changes to the platform’s advertising algorithms.

How to Write Better, Simpler Ads

In a guest module, author and trainer Bryan Cohen teaches ad copywriting. Topics include opening hooks, adjustments intended to improve clicks and conversions, and communicating a message without unnecessary complexity.

Ad Design for Authors

Professional book cover designer Stuart Bache covers visual advertising for authors, including the use of Photoshop and Canva. The lessons address eye-catching cover design and maintaining a consistent look across marketing materials.

SPF University

SPF University webinars explore self-publishing topics, industry trends and practices.

Building an author business with email

Beyond individual ad campaigns, the course considers how email can support an ongoing author business. It covers writing engaging messages, developing automated sequences that introduce readers to paid books, and maintaining relationships with a dedicated readership.

Lessons for authors at different levels

The material starts with accessible concepts and builds toward advanced subjects through structured lessons and practical tips. Authors can use the platform-specific explanations to make more informed decisions about their book marketing.

Downloadable course materials

The bundle contains videos, PDFs and spreadsheets.

Frequently asked questions

What does Ads for Authors Bundle cover?

The bundle covers Facebook, Amazon and BookBub advertising, TikTok for authors, email marketing, ad copy and visual design.

Is the course suitable for beginning authors?

Yes. The course is designed for authors at different experience levels, with beginner-friendly lessons that progress toward more advanced topics.

Who teaches the Amazon and TikTok modules?

Ricardo Fayet teaches Amazon Ads for Authors. Lila Dubois and Jayne Rylon created the TikTok for Authors module.

What materials are included in the bundle?

The downloadable materials include videos, PDFs and spreadsheets. The bundle also includes bonus lessons on advanced Facebook ads, ad writing and design, plus SPF University webinars.