Luke Matthews – AI Writing Made Easy

AI Writing Made Easy by Luke Matthews focuses on using AI to create LinkedIn content, develop a personal brand and support organic audience growth. The course uses tools including Supergrow and Microsoft Copilot, with materials in Docs, PDFs and videos.

AI writing skills covered in the course

• Understand the fundamentals of AI-driven writing tools.
• Explore techniques for improving writing clarity and style.
• Learn how to generate creative content effortlessly.
• Discover ways to edit and refine your writing using AI.
• Gain insights into maximizing productivity while writing.
• Receive tips on avoiding common pitfalls in AI writing.

AI content creation for LinkedIn

Luke Matthews combines AI techniques with frameworks for finding ideas, writing LinkedIn posts and networking. The course addresses how to give AI-assisted content a recognizable voice rather than relying on generic drafts.

Supergrow is presented as a tool for automating parts of the writing workflow, while Microsoft Copilot is used for research, prompting and content development.

Unit 0: LinkedIn basics

Begin with profile optimization for visibility and engagement. The course also explores using Microsoft Copilot to examine trending posts in a niche and study the structures behind popular content.

AI-assisted networking topics include identifying valuable connections and automating personalized outreach.

Unit 2: Sourcing content ideas with AI

This unit introduces an idea-sourcing system using Supergrow’s keyword clustering and competitor analysis tools. It looks at ways to develop topics from existing content, trends and everyday experiences.

• Examine high-performing industry posts and develop related ideas.
• Use AI to explore emerging trends and create timely content around them.
• Use Microsoft Copilot narrative prompts to turn ordinary experiences into relatable stories.

Unit 3: Writing with AI for beginners

The beginner unit works through Supergrow templates for LinkedIn carousels, polls and thought leadership posts. It also introduces prompts that specify a topic, audience and creative device, such as asking for a hook built around a metaphor.

Editing frameworks show how to revise AI drafts for clarity and personality while maintaining a distinctive voice.

Unit 4: Advanced AI writing

The advanced unit covers hooks, emotionally resonant storytelling and SEO-oriented posts. It explores ways to use prompts and editing tools to adapt an idea for different audiences and formats.

• Layer prompts in Microsoft Copilot to develop one idea into a carousel, video script and newsletter.
• Specify tones such as inspirational or controversial when directing AI-generated writing.
• Use Supergrow’s readability scorer to identify and simplify complex jargon in drafts.

Building a personal brand with AI

Unit 4 also addresses brand voice. It covers training Supergrow on past posts to reflect an existing writing style and setting voice parameters in Microsoft Copilot, such as casual but professional or humorous with sarcasm.

The course also examines repurposing long-form material into tweets, videos and newsletters while keeping the central message consistent.

Unit 5: Winning on LinkedIn beyond AI

The final unit turns to organic LinkedIn growth and engagement. It covers using Supergrow analytics to identify strong posting times and topics, drafting comment responses with AI and adding subtle calls to action that encourage followers to advocate for a creator’s work.

Notion tutorials and Supergrow tools

The course includes more than 20 Notion tutorials with step-by-step guidance on AI prompt engineering, LinkedIn SEO and content calendars. It also discusses Supergrow’s AI writer, analytics dashboard and scheduling tools.

About Luke Matthews

Luke Matthews is a LinkedIn growth specialist who has built an audience of more than 50,000 followers using AI. His approach combines automation with an emphasis on an authentic personal voice.

Frequently asked questions

What does AI Writing Made Easy cover?

The course covers LinkedIn profile basics, AI-assisted idea sourcing and writing, personal branding, networking and organic audience growth.

Is the course suitable for beginners?

Yes. Unit 3 introduces AI writing step by step, including templates, prompts and editing techniques.

Which AI tools are used in the course?

The course discusses Supergrow and Microsoft Copilot for tasks including idea research, drafting, editing and content analysis.

What materials are included?

The course materials include Docs, PDFs and videos, along with more than 20 Notion tutorials covering topics such as prompt engineering, LinkedIn SEO and content calendars.