Mark Firth – Brand Intensive

Brand Intensive by Mark Firth is a personal branding program for B2B professionals who want to turn their expertise into a clear market identity. It focuses on defining a brand before directing content toward the clients best suited to that expertise.

Brand architecture and content skills

• How to build ‘brand architecture’ by extracting your values, point of view, and positioning
• Why experienced professionals get ignored and the identity layer most never build
• The buyer psychology that converts strangers into B2B clients
• How to lead with identity before content instead of chasing post volume
• A weekly content direction rhythm supported by AI-assisted scripting
• How to position yourself so the right clients reach out instead of chasing leads

Why experienced professionals get overlooked

Experienced professionals can have years of knowledge and case studies yet find that their posts attract little response. Brand Intensive addresses the layer beneath that content: the identity and positioning that give an audience a consistent reason to notice and trust the person behind it.

What Brand Intensive teaches

The program centers on brand architecture: drawing together your values, point of view and positioning into a coherent identity. It then considers B2B buyer psychology, including how trust develops and why one message may prompt a response while another is overlooked.

Content direction follows that foundation, with a weekly rhythm and AI-assisted scripting to help translate the brand identity into material for an audience.

Building identity before content

Firth’s approach starts with defining who you are to the market rather than increasing post volume first. Content then expresses that identity, giving an experienced professional’s message a consistent center.

The emphasis is on a clear, authentic narrative that can help the right prospective clients understand the expertise being offered.

About Mark Firth

Mark Firth is the founder and CEO of the B2B Growth Team, where he helps corporate professionals sell their expertise and move beyond the 9-to-5. He used LinkedIn for prospecting while working at companies including IBM and Siemens, and founded Linkedpreneurs in 2017.

Firth says his path took him from teaching English in Colombia to generating more than $2.5 million in B2B consulting.

Who the program is for

Brand Intensive is designed for B2B consultants, coaches and service providers who already have professional expertise and want their content to lead to conversations. Its positioning work is particularly relevant to building authority in a crowded niche, with an emphasis on attracting suitable clients rather than maximizing follower counts.

Course materials

The downloadable course materials include videos, documents, PDFs and spreadsheets.

Frequently asked questions

What does Brand Intensive cover?

It covers brand architecture, B2B buyer psychology and identity-led content direction. The approach brings values, point of view and positioning together before moving into content.

Who is Brand Intensive for?

The program is aimed at experienced B2B consultants, coaches and service providers who want to build authority and turn content into client conversations.

Do I need a large following before taking Brand Intensive?

No large following is required by the approach described. The emphasis is on clear positioning and reaching the right people rather than accumulating an audience.

What materials are included in Brand Intensive?

The downloadable materials include videos, documents, PDFs and spreadsheets.