Office Hours with Amanda Goetz

Office Hours with Amanda Goetz explores how solopreneurs can turn their expertise into a portfolio career. Its lessons cover multiple ways to earn from knowledge while making room for family, health, and other responsibilities.

Portfolio career skills in Office Hours

• Build a portfolio career using Amanda’s 5C Framework: Content, Courses, Consulting, Coaching, Community
• Implement proven marketing strategies designed for professionals with limited time
• Create operating rhythms that reduce cognitive load while balancing work and life
• Grow your personal brand using templates from someone with 150,000+ followers
• Monetize your knowledge without sacrificing family, health, or relationships
• Apply anti-hustle principles to build sustainable business growth

Why build a portfolio career?

A portfolio career combines different uses of your expertise instead of relying on a single job or business. Office Hours examines how content, consulting, courses, coaching, and community can form a mix of income streams.

The approach takes into account the competing demands of work, family, and health. Its anti-hustle focus emphasizes practical ways to build a business with limited time rather than treating other parts of life as expendable.

What’s inside Office Hours

The course materials bring together a masterclass, a weekly learning video curriculum, a resource vault, and marketing tools. The download includes videos and PDFs.

The 5C Portfolio Career Framework

Amanda’s framework organizes knowledge-based business opportunities into five channels: Content, Courses, Consulting, Coaching, and Community. It helps participants consider which combination fits their own situation.

Life’s a Game Masterclass and resource vault

The Life’s a Game Masterclass is accompanied by a vault of more than 60 Loom videos. Topics include marketing strategies, content creation, personal branding, time management, and building a business.

Marketing frameworks and templates

The materials include practical marketing frameworks and templates drawn from Amanda’s experience building multiple businesses and an audience of more than 150,000 followers.

Operating rhythm systems

Operating rhythm and focus tools address the cognitive load and guilt that can accompany competing work and life pressures. They encourage a more deliberate approach to deciding where to spend time and attention.

About Amanda Goetz

Amanda Goetz is the USA Today bestselling author of Toxic Grit, a two-time founder whose businesses were acquired, and a three-time CMO. She previously led brand marketing at The Knot and built and sold the CPG business House of Wise.

A single mother of three, Amanda built an audience of more than 150,000 while navigating moves across six states during the pandemic. Her Life’s a Game newsletter reaches more than 40,000 subscribers.

Office Hours draws on more than 20 years of studying productivity, working with business coaches, and learning about the science of overwhelm and resilience.

Who Office Hours is for

The course is suited to solopreneurs and consultants looking for ways to earn from their knowledge beyond trading time for money. It also addresses working parents and multi-hyphenate professionals developing personal brands or businesses alongside their day jobs.

The material is aimed at people seeking marketing strategies that fit limited time and a business-building approach that leaves room for health and relationships.

Frequently asked questions

What does Office Hours with Amanda Goetz cover?

The course covers portfolio careers, marketing, content creation, personal branding, time management, and business building. It also introduces Amanda’s 5C Framework for monetizing knowledge.

What materials are included?

The materials include the Life’s a Game Masterclass, a vault of 60+ Loom videos, marketing templates and frameworks, and a weekly learning video curriculum. Formats include videos and PDFs.

Who is Office Hours designed for?

It is designed for solopreneurs, consultants, working parents, and professionals building personal brands alongside other responsibilities.

What is a portfolio career?

A portfolio career combines income streams based on a person’s expertise. The 5C Framework organizes these opportunities around content, courses, consulting, coaching, and community.