Productize Your Knowledge by Kieran Drew

Productize Your Knowledge by Kieran Drew is a step-by-step course on turning expertise into digital products. It follows the process from developing an offer and testing demand to creating course materials and presenting a finished product.

The training is designed for creators, coaches, writers and professionals who want to move beyond trading time for money, whether they are starting out or improving an existing offer.

Skills you’ll build in Productize Your Knowledge

• Identify your niche and target audience effectively.
• Create compelling and marketable content.
• Utilize digital marketing strategies to grow your reach.
• Build a personal brand that resonates with your audience.
• Monetize your knowledge through various online platforms.
• Develop a sustainable business model for long-term success.

Module 1: Plan your product concept

The first module develops a product strategy through exercises and frameworks for identifying useful offer ideas. It starts with your voice and message, then moves into pricing, offer structure and positioning.

• Use the PRICE Protocol to set a price and the Milestone Method to structure the offer.
• Recognize positioning mistakes that can make a product difficult to notice.
• Work toward a category-defining product concept in under a day.

Module 2: Prove the product before building it

This module uses a live cohort as a way to test an idea before creating the full product. It covers finding early users, gathering proof and testimonials, and refining the offer through the experience.

• Find suitable early users, including when your audience is small.
• Use the Clarity Offer Blueprint and six persuasive questions to present the idea.
• Identify potential client red flags and focus on delivering results that can support social proof.

Module 3: Prepare the learning experience

Turn raw material into a more polished learning experience using AI, automation and lesson frameworks. The module also considers how the product can strengthen relationships with customers.

• Repurpose recorded calls into lessons with AI.
• Apply the Spaceship Strategy and lesson frameworks to encourage engagement.
• Explore ways to support course completion and gather more testimonials.

Module 4: Present the finished product

The fourth module covers the practical work of recording, editing and delivering a polished course, alongside techniques for positioning the offer as a premium experience.

• Audit the offer with the Quality Product Checklist.
• Set up a low-cost filming space and learn four video editing techniques.
• Use the Signpost Strategy to encourage repeat purchases and gather testimonials more comfortably.

Bonus: Evergreen and Engineered Marketing Machine

This bonus training explores the marketing systems behind Drew’s stated $1.25M+ in product revenue. It covers increasing revenue from existing customers, behavior-driven automation and evergreen email sequences using copywriting techniques.

It also introduces the Social Proof Flywheel as a way to build on positive customer experiences and generate further sales.

• Explore an approach to multiplying revenue without acquiring new customers.
• Use behavior-driven automation rather than urgency tactics.
• Write evergreen emails and apply the Social Proof Flywheel.

Bonus: Pick the Right Problem Blueprint

This mini-course focuses on discovering, refining and validating the problem a product will address. It introduces the 4E Diagnosis Method for examining market needs, AI-assisted research and templates for collecting useful audience data.

Bonus: The AI Companion

The AI Companion brings AI into the creation process while keeping the creator’s voice and strategy in view. Interactive prompts help generate titles, frameworks and assets, as well as scripts, slide decks, lead magnets and emails.

The AI Quality Control Assistant provides a way to review materials as they are developed.

Bonus: Goodbye Boring Work Blueprint

This blueprint presents the operating system Drew uses with his assistant to organize repetitive product-creation work. It includes standard operating procedures for recording, writing, launching and asset delivery, plus a VA Hiring Guide.

Templates and workflows cover how to delegate tasks as the business grows.

Bonus: The Productize Your Knowledge Handbook

The handbook brings together reference materials for working through the product process. It includes worksheets, templates, checklists and walkthroughs, along with examples and case studies from Drew’s launches.

It also contains the Transformation Test Run Cheatpack for mini-cohorts and a step-by-step Product Operating System.

Frequently asked questions

What does Productize Your Knowledge cover?

The course covers product planning, validation, course creation and presentation. Its bonuses add marketing automation, problem research, AI workflows, delegation and reference materials.

Who is Kieran Drew’s course for?

It is intended for creators, coaches, writers and professionals who want to turn their knowledge into products. The material is relevant to both beginners and people with existing offers.

What frameworks and templates are included?

The course teaches frameworks including the PRICE Protocol, Milestone Method and Clarity Offer Blueprint. Bonus materials include audience research templates, worksheets, checklists, workflows and a Product Operating System.

Does the course cover AI tools?

Yes. It discusses using AI to research audience problems, turn recorded calls into lessons and create product assets. The AI Companion also includes interactive prompts and an AI Quality Control Assistant.