Rucheli Berry – Design Build Scale

Design Build Scale by Rucheli Berry is a practical course for building and growing an online coaching or course business. It combines short training modules with ready-made funnels, templates, automation strategies and AI tools centered on Systeme.io.

Skills you’ll build in Design Build Scale

• Build your online coaching or course business from idea to income.
• Optimize your systems with automation and proven strategies.
• Create high-converting funnels using the Systeme.io platform.
• Implement essential tools with step-by-step guidance.
• Generate copywriting that sells using AI tools.
• Launch lead magnets and marketing campaigns with ease.

A practical system for building your business

The training focuses on putting business systems into use rather than studying strategy alone. Lessons and resources bring together implementation steps, templates and automation techniques for launching an offer or improving an existing setup.

Ready-made Systeme.io funnels

The course includes a customizable sales funnel built in Systeme.io. Coaches, course creators and service providers can adapt its pages and structure to their own offers.

• Pre-designed opt-in, sales and thank-you pages
• Email sequences and marketing automations
• Layouts and copy structures designed for conversion

Short lessons and step-by-step tutorials

Bite-sized modules explain which systems are essential, why they matter and how to put each tool in place. They also cover practices for avoiding common technical mistakes and include action steps to guide implementation.

Click-by-click tutorials demonstrate how to build a website or landing page, set up an email marketing funnel and connect payment processors, domains and course platforms. They also cover launching lead magnets, webinars and product pages.

AI copywriting tools

Custom conversational AI tools help coaches and course creators develop marketing content from prompts. The tools can be used for website and funnel copy, lead magnets, landing pages, opt-in incentives, email sequences, social captions and other marketing messages.

Essentials and upgrade packs

The Essentials Pack brings together Systeme.io-ready funnels, video training modules, AI-powered content tools, templates and scripts. Three additional packs expand on course creation, funnel design and business automation.

• Course & Membership Pack: Structure and sell an online course or membership site, including when the content has not yet been created.
• Fancy Funnels Pack: Explore advanced funnel design and split-testing strategies.
• Scale Your Systems Pack: Automate onboarding, follow-up, delivery and customer retention.

Bonus workshops and templates

• Set Up Your Systems for Success Workshop: Set up custom domains, professional email addresses and payment gateways.
• Systeme Page Builder 101: Learn the Systeme.io page builder with beginners and visual learners in mind.
• Canva Social Pack: Use a full year of social media graphics for your brand.
• List-Building Lead Magnet Workshop + Templates: Learn to create lead magnets with ready-made Canva templates and AI prompt generators.

Designed for new and growing entrepreneurs

Design Build Scale suits coaches preparing a first offer, course creators building their systems, service providers seeking automation and side hustlers working toward a full-time business. Its tools and training address both starting from scratch and refining a business for growth.

Frequently asked questions

What does Design Build Scale cover?

The course covers business systems, Systeme.io funnels, technical setup, AI-assisted copywriting and automation. It also includes training on courses, memberships, funnel testing and customer retention.

Who is Design Build Scale for?

It is designed for new and growing entrepreneurs, including coaches, course creators, service providers and people building a business alongside other work.

Do I need technical experience before starting?

The course includes beginner-friendly, click-by-click tutorials and a Systeme.io page builder workshop. No technical prerequisite is stated.

What materials are included in the course?

Materials include video training modules, Systeme.io-ready funnels, AI content tools, templates and scripts. The course also includes three upgrade packs and four bonus resources.