Stevie Dillon – Lifestyle Business School

Lifestyle Business School by Stevie Dillon is a training program for coaches, consultants and course creators who want to build a leveraged business around their personal priorities. Its approach emphasizes sustainable growth, lean operations and time freedom rather than constant hustle.

Lifestyle business skills you’ll build

• Calculate your personal ‘enough number’ to fund your ideal lifestyle without overworking
• Build a tiered offer suite with high-ticket and low-ticket products that maximize profits
• Implement Stevie’s 12-week launch system with done-for-you templates and sequences
• Create backend automation systems that generate daily sales without constant launching
• Achieve the 5-hour workday while maintaining or increasing your current income
• Design sustainable marketing systems that drive qualified traffic without burnout

Part 1: Build the machine

The first part organizes the business into six connected systems, or cogs. Together, they cover decisions about lifestyle, products, delivery, launches, automation and marketing.

• Design: Connect the business to personal values and define the revenue needed to support the lifestyle you want.
• Create: Develop a tiered offer suite intended to increase customer value.
• Deliver: Build delivery frameworks for both high-ticket and low-ticket products.
• Launch: Apply the 12-week launch system using templates and email sequences.
• Automate: Set up backend systems intended to support daily sales.
• Traffic: Plan sustainable marketing to attract qualified leads.

Part 2: Refine the sweet spot

Once the core systems are in place, the second part focuses on three areas of optimization. The aim is to make the business fit its owner’s financial, time and personal priorities.

• Profit Sweet Spot: Track and adjust revenue against your enough number.
• Time Sweet Spot: Work toward a target hourly rate and a five-hour workday.
• Lifestyle Sweet Spot: Keep the business aligned with your values and personal life.

Who the program is built for

The curriculum is aimed at established coaches who want more leverage, course creators moving beyond one-to-one work, consultants turning expertise into repeatable offers, and service providers building backend revenue systems. It is intended for people with existing business experience rather than those starting from scratch.

Training and business resources

The program includes 18.64 GB of video training alongside downloadable documents, PDFs and spreadsheets. Its resources support implementation across the business systems, from launching an offer to managing customers and automating processes.

The offer creation process includes the February 2026 framework for developing high-ticket and low-ticket products.

• Standard operating procedures for business systems
• Done-for-you email sequences and launch templates
• Canva templates for marketing materials
• A client CRM system and community management processes
• Customizable automation swipes

About Stevie Dillon

Stevie Dillon is an Australian online business strategist with more than eight years of experience. She founded The Course Cartel and hosts the Lifestyle Business School podcast, which has recorded over one million downloads.

Her Lifestyle Business Sweet Spot framework centers on high profits, a lean team, one or two core offers and five-hour workdays. Her teaching takes an anti-hype approach to online business and marketing.

Frequently asked questions

What does Lifestyle Business School cover?

The course covers six business systems: design, offers, delivery, launching, automation and traffic. It also teaches a framework for refining profit, time and lifestyle priorities.

Who is Lifestyle Business School designed for?

It is designed for established coaches, course creators, consultants and service providers who want to systemize and grow an existing business. The material assumes some business experience.

What downloadable materials are included?

The materials include video training, SOPs, email sequences, launch and Canva templates, automation swipes, a client CRM system and community management processes. The package contains videos, PDFs, documents and spreadsheets.

Who is Stevie Dillon?

Stevie Dillon is an Australian online business strategist and founder of The Course Cartel. She hosts the Lifestyle Business School podcast, which has more than one million downloads.