TMS Media – Engaging Ads Academy

Engaging Ads Academy by Mitchell and Stephen of TMS Media teaches a four-step approach to video advertising: planning, scripting, shooting and editing. The course uses a smartphone-focused production process and extends into campaign launch and scaling.

Across six training modules, the creators draw on their digital media and client advertising experience. The downloadable materials include videos and PDFs.

Video advertising skills you’ll build

• Write persuasive ad scripts using the FLEX SCRIPT FRAMEWORK fill-in-the-blank system
• Master hook techniques that capture viewer attention in the first 5 seconds
• Shoot professional-quality video ads using only your smartphone
• Apply advanced editing techniques that maximize watch time and engagement
• Launch and optimize campaigns with proven scaling strategies
• Refresh and multiply your video content to extend creative lifespan

Engaging Ads Academy training modules

The curriculum begins with persuasive ad copy and the psychology behind structuring a message. The FLEX SCRIPT FRAMEWORK provides fill-in-the-blank templates for developing scripts that encourage viewers to act.

The training then explores ways to capture attention in the opening five seconds. It introduces multiple hook formulas that can be adapted to different products and services.

For production, Mitchell and Stephen demonstrate how to capture footage with an iPhone or another smartphone, without a camera rig or studio. The techniques apply to ads for Facebook, Instagram, TikTok and other platforms.

Step-by-step editing tutorials demonstrate patterns used in video ads, with a focus on holding attention and increasing watch time.

Launching and scaling video ad campaigns

Beyond creating the ad itself, the course addresses campaign structure, audience targeting and optimization. Its launch and scaling lessons draw on campaigns with six-figure advertising budgets.

The training also explains how to refresh existing video ads and build a larger creative library. This approach gives advertisers ways to extend the life of existing creative without starting every video from scratch.

Who the training is for

The course is intended for beginner to intermediate advertisers, including entrepreneurs selling physical or digital products and business owners managing their own campaigns. Content creators, marketing agencies and e-commerce businesses can also apply the production and advertising lessons.

Course materials

The downloadable course includes six training modules, video tutorials and PDFs. Its materials include the FLEX SCRIPT FRAMEWORK fill-in-the-blank templates, editing demonstrations and lessons on campaign launch and scaling.

About Mitchell and Stephen of TMS Media

TMS Media founders Mitchell and Stephen have more than 20 years of combined digital media production experience. Their combined social following exceeds 659,000, including approximately 299,000 on Instagram, more than 200,000 YouTube subscribers and more than 160,000 TikTok followers. They also gained 278,000 followers over a 100-day period.

Their client work includes video ads for Ridge Wallet that generated over $2.4 million in documented revenue. They have managed more than $750,000 in ad spend on a single campaign and reported returns on ad spend in the 2:1 range on six-figure advertising budgets.

Frequently asked questions

What does Engaging Ads Academy cover?

The course covers video ad planning, scripting, smartphone filming and editing, followed by campaign launch, optimization and scaling. It also teaches ways to refresh existing creative.

What equipment do I need?

You need an iPhone or Android smartphone. The training does not require a separate camera, lighting rig or studio.

Do I need previous advertising experience?

No previous experience is necessary. The training is designed for beginner to intermediate advertisers, and its scripting framework uses fill-in-the-blank templates.

Which advertising platforms can use these techniques?

The video ad principles apply to Facebook, Instagram, TikTok, YouTube and other social platforms.

What materials are included?

The course includes video tutorials, PDFs, FLEX SCRIPT FRAMEWORK templates and editing demonstrations across six training modules.