Willow & Blake – Brand & Marketing Course

Brand & Marketing Course by Willow & Blake offers a step-by-step approach to developing a brand and planning its marketing. Created by the branding and marketing agency, it is designed for both new entrepreneurs and established business owners.

The video-led course breaks branding and marketing concepts into manageable lessons, supported by worksheets and practical exercises. The downloadable materials include videos and PDFs.

Brand and marketing skills you’ll build

• Build a compelling brand identity that resonates with your audience.
• Create impactful marketing strategies that drive measurable results.
• Define your target audience for effective engagement.
• Design memorable logos to enhance brand recognition.
• Implement SEO fundamentals to increase organic reach.
• Utilize digital marketing strategies to boost online presence.

A video-led approach to branding and marketing

Willow & Blake organizes the course into focused lessons that make complex branding and marketing concepts easier to work through. Video tutorials introduce the ideas, while worksheets and exercises help you apply them to your own business.

The self-paced format lets you move through the material around other commitments and return to lessons when you want a refresher. The course brings practical branding and marketing instruction together in one structured learning path.

Building a brand identity from scratch

The brand-building material explores how to define the values behind a business and develop a distinctive voice. It also covers logo design as part of creating an identity that connects with an intended audience and distinguishes the brand from competitors.

These elements work together: brand values inform how a business presents itself, while its voice and visual identity help express that identity to an audience. The lessons draw on methods Willow & Blake uses in its client work to develop recognizable brands.

Developing a marketing strategy

The course moves from audience research and segmentation into campaign planning. It examines how a business can organize its marketing around the people it wants to reach and create campaigns with measurable aims.

Digital tactics include SEO, email marketing and social media. The material looks at search visibility and organic reach, emails that engage subscribers, and a social media presence that supports brand awareness and helps bring traffic to a business.

The 10 branding and marketing modules

The 10 modules provide a structured progression through the foundations of branding and marketing. Each focuses on a particular area, allowing you to build knowledge across brand development, content and the channels used to promote a business.

Topics include:

• Defining a target audience
• Logo design fundamentals
• Creating content that stays consistent with a brand
• Digital marketing strategies
• Email marketing essentials
• SEO fundamentals for organic reach

Worksheets and practical exercises

Exercises give you opportunities to put the lessons into practice rather than treating branding as theory alone. The activities support work on a marketing strategy, logo design and content that reflects a consistent brand identity.

The worksheets are intended to help translate course concepts into decisions for your own business, alongside the examples and explanations in the video lessons.

Willow & Blake’s agency experience

The course brings together Willow & Blake’s years of experience as a branding and marketing agency with a self-paced format. Its lessons offer a foundation for beginners and a structured way for experienced marketers or business owners to revisit the subject.

It is also relevant to aspiring entrepreneurs and marketing enthusiasts who want to understand how brand identity and digital marketing fit together. Learners can work through the modules at their own pace, whether they are starting a business or managing an existing one.

Frequently asked questions

What does the Willow & Blake Brand & Marketing Course cover?

The course covers brand identity, audience research, logo design, content consistency and digital marketing. It also introduces SEO, email marketing and social media as ways to reach an audience online.

How many modules are in the course?

The course has 10 modules, arranged as a structured learning path through branding and marketing topics.

Is the course suitable for beginners?

Yes. It is designed for beginning entrepreneurs as well as business owners and marketers looking for a structured refresher.

What materials are included in the course?

The course includes video-led lessons, worksheets and practical exercises. The downloadable materials are provided as videos and PDFs.