Amy Crane, Keshani Kurera – Highly Paid Copywriter

Highly Paid Copywriter by Amy Crane and Keshani Kurera combines copywriting training with guidance on growing a freelance business. It introduces a client-attraction method designed to build a waitlist without cold outreach, alongside lessons on mindset, marketing and business systems.

The course covers attracting clients, creating and pricing offers, managing projects and developing client relationships. It is designed for both new copywriters and those looking to grow an established business.

Copywriting and business skills you’ll build

• 1. Understanding the basics of effective copywriting.
• 2. Techniques to capture your audience’s attention.
• 3. Strategies for writing persuasive content.
• 4. Tips for building a successful freelance career.
• 5. How to market yourself as a copywriter.
• 6. Insights on maximizing your earning potential.

Building a copywriting business

Amy Crane and Keshani Kurera address the business side of copywriting, from attracting clients and developing offers to pricing services and improving processes. The course also considers how the work you deliver can support longer-term client relationships.

Mindset and finances

The first module explores the shift from relying on a steady paycheck to thinking like an entrepreneur. It addresses confidence around money, financial habits and presenting yourself as a go-to copywriter even when you feel unprepared.

The lessons also consider how clarity around finances and an abundance mindset can support decisions about taking on clients and setting rates.

The HCP Marketing Method

The Highly Paid Copywriter Marketing Method focuses on connecting with ideal clients without cold direct messages or pushy sales tactics. The module explains how to put the method into practice as an approach to attracting clients, communicating your value and building a waitlist.

Packages, pricing and cash injection offers

Learn how to develop and price a Get Paid package that introduces clients to higher-ticket services. The module also addresses raising rates and explaining the value of your work to clients.

Examples of cash injection offers include VIP days, audits and day rates. These offer formats provide different ways to package services and address client needs.

Sales conversations and proposals

This module examines how to position and market offers during sales conversations. It includes conversation points, proposal templates and follow-up strategies, as well as guidance on responding to common objections.

The lessons also cover recognizing red flags when assessing whether a prospective client is a good fit.

Client systems and processes

Explore the systems and tools Amy Crane and Keshani Kurera use in their business, with attention to creating efficient workflows and a strong client experience.

The module covers client onboarding, project management and professional off-boarding. It also considers how a smooth process can encourage testimonials and referrals.

Eight-module copywriting training library

The training library provides step-by-step instruction on writing professional copy and using buyer psychology. It covers ad copy, emails, landing pages, sales pages and sales sequences.

The lessons connect writing techniques with the needs of clients and their audiences, giving learners material to apply across different copywriting projects.

Who the course is for

Highly Paid Copywriter is suited to freelance copywriters seeking clients and projects, marketing professionals developing sales copy, and entrepreneurs or business owners interested in persuasive writing and business processes. Its lessons address both beginners and copywriters looking to expand their work.

Course materials

The downloadable materials include videos, documents, PDFs and spreadsheets, along with proposal templates used in the sales conversation training.

Frequently asked questions

What does Highly Paid Copywriter cover?

The course covers copywriting business mindset, client attraction, service packages, sales conversations and client workflows. It also includes an eight-module library on writing copy and applying buyer psychology.

Who is Highly Paid Copywriter for?

The course is designed for freelance copywriters at different stages, marketing professionals, and entrepreneurs or business owners interested in persuasive copy and business systems.

What materials are included?

The materials include videos, documents, PDFs and spreadsheets. The course also provides proposal templates and an eight-module copywriting training library.

Does the course require prior copywriting experience?

The course is intended for people starting out as well as copywriters looking to grow an existing business.