Anna Rumbold – Pay Stay and Rave

Pay Stay and Rave is Anna Rumbold’s self-paced messaging course for service-based business owners. It teaches a practical approach to communicating the value of an offer and attracting clients who pay premium prices, remain loyal and refer others.

Messaging skills you’ll build

• Learn exactly what to say and how to say it to attract your ideal clients consistently
• Position your offers as the obvious choice for clients ready to invest at premium prices
• Use proven plug-and-play frameworks that make your content sell without constant live launching
• Identify and eliminate the messaging blocks that stop potential clients from buying
• Adapt your core message across social media, email marketing, and sales conversations
• Craft messaging that attracts clients who stay loyal and refer others

The Pay Stay and Rave program

The curriculum moves from foundational positioning to practical messaging, business scenarios and offer presentation. Its frameworks are designed to be applied to your own services and marketing content.

Foundation: MATCH pre-work

The MATCH positioning system comes before the main training. It helps you identify and explain what makes your offers a fit for high-ticket clients, giving you a foundation for the messaging you create.

Core curriculum: Messaging frameworks

The self-paced lessons focus on practical frameworks for clear, conversion-oriented messaging. You can work your own offers and message into the frameworks rather than starting each piece of content from scratch.

Applying your message to business changes

Scenario-based training explores how to adjust your messaging when you want to attract a different kind of client, move from individual services to group offers, or introduce new services and modalities. It also addresses changes in marketing platforms, including email and social media Stories.

Positioning your offer as a safe yes

This part of the course examines barriers that can slow a potential client’s decision. It also covers positioning offers without discounting and creating sales content that does not depend on maintaining constant live energy.

Who the training is for

The course is aimed at people who sell services and want to communicate their value more clearly. Its examples and applications suit a range of businesses:

• Coaches and consultants seeking to attract clients ready to invest in high-ticket services
• Service-based business owners creating content without relying on continual launches or discounts
• Health and wellness practitioners explaining their value to ideal clients
• Creative professionals positioning distinctive offers
• Course creators and educators writing about programs without aggressive sales tactics

Course materials

The downloadable course includes Docs, PDFs and videos. Alongside the self-paced video training, the materials provide resources for putting the messaging lessons into practice.

• MATCH positioning pre-work system
• Plug-and-play messaging frameworks
• Templates for social media, email marketing and sales content
• Scenario-based training for business transitions
• Implementation guides

About Anna Rumbold

Anna Rumbold is an award-winning messaging and marketing coach who works with service-based business owners. She holds a business degree and a professional diploma in marketing and has experience running two businesses.

Her work includes ATTRACT, a 12-week program focused on helping entrepreneurs develop marketing content that builds trust, loyalty and client attraction.

Frequently asked questions

What does Pay Stay and Rave cover?

The course covers positioning, messaging frameworks and ways to adapt your content as your offers or marketing platforms change. It begins with the MATCH pre-work system and includes scenario-based training.

Who is the course designed for?

It is designed for service-based business owners, including coaches, consultants, health and wellness practitioners, creative professionals, course creators and educators.

Do I need marketing experience?

No prior marketing expertise is required. The course uses practical frameworks, templates and exercises suitable for different experience levels.

What materials are included?

The self-paced training includes videos, the MATCH positioning system, messaging frameworks, templates and implementation guides. The downloadable materials include Docs, PDFs and videos.