Ian Bower, Dan Meadors – Every Swipe Pays

Every Swipe Pays by Ian Bower and Dan Meadors is a merchant-services consultant training course that brings payment-processing knowledge together with practical sales work. Its examples include OneFront-specific offers, roles and product demonstrations.

What you’ll learn in Every Swipe Pays

• Trace the roles, terminals, point-of-sale systems, and gateways involved in a payment transaction
• Compare effective rate, Schedule A costs, and documented payment-processing pricing models
• Read example merchant statements and use pricing decision trees to frame analysis
• Structure prospecting, appointment-setting, and discovery conversations with merchants
• Practice closing, follow-up, and objection handling through role-play scenarios
• Plan basic landing-page copy and advertising setup from the documented funnel modules

Payment processing and merchant-services sales

The curriculum starts with the path of a payment transaction and the participants involved. It introduces payment equipment and software, pricing foundations and risk boundaries before moving into merchant statements, effective rate, pricing models and agent responsibilities.

Later lessons turn to in-person conversations, cold calls and email, appointment setting, discovery, follow-up, objections and value selling. Landing-page copy and advertising setup round out the sales funnel material.

Practice assets and file formats

The 8.21 GB training package contains videos, PDFs and a document. Many lessons have a main video or TS file, an audio-version MP4 and a PDF companion, offering different formats for reviewing the material.

Practice materials include merchant statement exhibits, pricing decision trees and cold-email examples. Recordings include role plays, a HotGlue sales call, OneFront Clover and virtual-terminal demonstrations, and earlier AMA or Q&A sessions.

From payment economics to sales conversations

The course connects analysis to the conversations a merchant-services consultant has with prospects. Statement-reading and effective-rate lessons provide context for discovery, while pricing models and decision trees support discussions of value.

Role plays give learners examples of conversation openings, gatekeeper exchanges, discussions with resistant merchants, closing and post-deal follow-up. These materials are designed for analysis and rehearsal rather than promising a sales result.

Sales results and financial outcomes are not guaranteed.

OneFront examples

OneFront appears throughout the course in offers, a lesson on becoming a OneFront ISR and product demonstrations. OneFront’s services include on-site, mobile and online payment solutions with several pricing approaches, providing context for the provider-specific lessons.

The training also covers broader subjects such as statement analysis, payment pricing, prospecting and follow-up. Its opening modules introduce terminology for learners who are new to merchant services.

Frequently asked questions

What does Every Swipe Pays cover?

The course covers payment-processing fundamentals and merchant-services sales, progressing from transaction economics and pricing to outreach, discovery, closing and follow-up.

Who is the course suited to?

It suits prospective merchant-services consultants and salespeople interested in payment economics and active outreach. The opening lessons introduce terminology for newcomers.

What materials are included?

The 8.21 GB package contains videos, PDFs and a document, including statement exhibits, decision trees, email examples, role plays and product demonstrations.

Does the course use OneFront examples?

Yes. It includes OneFront offers, a lesson about becoming a OneFront ISR, and demonstrations of Clover and a virtual terminal.

Does Every Swipe Pays teach Amazon marketplace operations?

The curriculum focuses on merchant-services consulting and sales rather than Amazon sourcing, listings, inventory management or fulfillment.