Richmond Dinh – Tiny Challenge Course

Richmond Dinh’s Tiny Challenge Course presents a step-by-step approach to creating, launching and promoting a challenge for a specific audience. It is designed for coaches, consultants and business owners, whether they are starting out or already running an established business.

The course uses relatable marketing and simple video content to explore how businesses can connect with people and reach audiences organically.

Skills for creating a Tiny Challenge

• Master the art of creating Tiny Challenges tailored to your audience’s needs.
• Discover how to drive organic reach using simple video content.
• Overcome fears and overwhelm associated with selling online.
• Implement effective strategies for promoting both free and paid offers.
• Utilize minimal ad spend while maximizing audience engagement.
• Receive expert guidance and resources worth over $12,000 to scale your business.

Richmond Dinh’s approach to Tiny Challenges

Richmond Dinh is a coach experienced in launching and scaling Tiny Challenges. His approach focuses on engaging an audience, clarifying a challenge’s message and communicating the benefits of an offer.

The training examines when to use paid advertising and when to promote a challenge organically. It applies those decisions to both free and paid offers, with an emphasis on keeping ad spend modest.

What is a Tiny Challenge?

A Tiny Challenge is a customer-acquisition approach built around a small number of participants, potentially just one person. Rather than managing a large group, the business owner develops an offer and presents it directly to someone whose needs it addresses.

The approach draws on ideas discussed on the Marketing Secrets Podcast: personal connection and attention to the particular problem a customer wants to solve. The aim is to make the challenge relevant to that person while building a relationship around the offer.

The benefits of starting small

Working with fewer participants can make a challenge simpler to organize and reduce the complexity associated with larger groups. It also gives a coach or business owner room to tailor an offer and its delivery to individual needs.

The course presents this focused process as a way to change old working patterns, put a business plan into action and build momentum. Starting with a small challenge can also provide a process to develop as the business grows.

Getting started and building your challenge

The framework follows the challenge process from creating an offer and launching it through promotion and scaling. The course includes tools and templates to help students build and deliver their own challenges, as well as a business bootcamp bonus.

Alongside challenge design, the training covers responding to customer objections and explaining an offer’s value to prospective clients.

• Develop an origin story that connects your experience with your audience.
• Define your ideal Tiny WHO and learn to address that audience directly.
• Plan content that keeps participants interested throughout the challenge.
• Design homework assignments that encourage participants to take action.
• Prepare an upsell offer to present on the final day.
• Identify interested prospects and work with leads, including people who are not yet familiar with your offer.

Putting the framework into practice

The course breaks its strategies into practical steps across its modules. Recordings of Richmond Dinh delivering a Tiny Challenge to a live prospect provide an example of the method in use.

Course materials are provided in video, PDF and slide formats.

Frequently asked questions

What does the Tiny Challenge Course cover?

The course covers creating an offer, designing and launching a Tiny Challenge, promoting it and scaling the process. The modules also address content, homework, upsells, customer objections and lead conversion.

Who is the course for?

The course is intended for coaches, consultants and business owners at different experience levels. Its framework is presented as suitable for businesses of different sizes and niches.

What course materials are included?

The materials include videos, PDFs and slides, along with tools and templates for building challenges. The course also includes recordings of Richmond Dinh delivering a Tiny Challenge to a prospect.

Do I need experience selling online?

The course is designed for both beginners and experienced business owners. It addresses the fear and overwhelm that can accompany selling online or starting a business.