Kathryn Porritt – Icon Personal Brand 2.0

Kathryn Porritt’s Icon Personal Brand 2.0 is a step-by-step personal branding course for high-level entrepreneurs, consultants, authors, speakers and executives. It brings together positioning, messaging, personal style and visibility for people who want to present themselves as leaders in their fields.

The course explores how a distinctive, luxurious brand presence can support ambitions such as larger deals, work with aligned brands and more ease in business. Its downloadable materials include videos and PDFs.

Personal branding skills you’ll build

• Claim your space as the best in the world at what you do.
• Craft bold, brilliant, and brave messaging that commands attention.
• Develop a mindset of unwavering confidence to attract high-level opportunities.
• Create a luxurious brand presence that magnetizes your ideal clients.
• Transform your self-perception to embody your iconic potential.
• Learn copywriting techniques to magnetize your audience effectively.

Building a brand beyond appearances

Porritt approaches personal branding as more than a matter of aesthetics. The course connects the way you see your own expertise with the way you communicate it, present yourself and build an experience around your work.

It addresses the challenge of moving beyond playing small and becoming known as an authority in your industry. Its focus includes attracting the audience, opportunities and deals that fit the value you place on your expertise.

1. Iconic positioning and confidence

The first module examines how to position yourself at the highest level of your field while addressing the concern that confident self-presentation might seem arrogant. It asks participants to look at modesty that may be holding them back and to recognize the expertise they bring to clients.

Practical exercises explore shifts in self-perception and confidence, as well as how owning your strengths can help distinguish you in a crowded marketplace. The module connects this inner positioning with the pursuit of high-level opportunities.

2. Bold, brilliant and brave messaging

The messaging module focuses on creating attention-grabbing statements that express your distinctive expertise. It considers how bold language can carry an emotional impact and communicate why you are an authority in your area.

The course applies this approach to websites, social media and sales funnels. It also discusses messaging intended to attract high-paying clients and support the pursuit of deals worth $100,000 or more.

3. Copywriting and positioning for your audience

Once the core message is defined, this module turns to putting it into copy that speaks directly to the people you want to reach. It examines how wording and positioning can communicate expertise while addressing the interests of an ideal audience.

Porritt walks through the application of that messaging to websites, sales funnels and other content. The emphasis is on making each piece of brand communication clear and consistent, while developing copy intended to draw in prospective clients.

4. Developing your iconic personal style

Personal style is presented as an expression of the brand, including how you dress and how you show up in meetings and public appearances. The module considers the effect of appearance on audience perception and how to align your presentation with a luxurious, high-level brand.

It also explores creating a consistent visual identity that reflects your expertise. Guidance on briefing your team extends that consistency to the different touchpoints through which people encounter the brand.

5. Creating a Magical World for your brand

A Magical World is the environment a brand creates to engage its audience on an emotional level. Rather than treating the brand only as a business, this module examines how to define an experience that people can feel connected to.

The course explores the use of luxury, exclusivity and desire within that experience. It connects emotional branding with loyalty, enthusiasm and the possibility of audiences becoming superfans who want to share the brand with others.

6. Strategic visibility for a personal brand

The final module turns to the places and channels through which a personal brand becomes visible. It discusses social media, public relations, speaking engagements and networking as ways to reach relevant audiences and develop a stronger presence.

The strategies address getting in front of the right people, attracting media attention and pursuing opportunities with clients and brands aligned with your positioning. Visibility is tied back to the course’s broader focus on presenting a bold brand and seeking larger deals.

Frequently asked questions

What does Icon Personal Brand 2.0 cover?

The course covers positioning, messaging, copywriting, personal style, emotional branding and strategic visibility. It examines how those elements work together across a personal brand.

Who is Kathryn Porritt’s course designed for?

It is designed for high-level entrepreneurs, consultants, authors, speakers and executives who want to develop their personal brands.

What materials are included in the course?

The downloadable course materials include videos and PDFs.

Does the course cover social media and public relations?

Yes. Its strategic visibility module discusses social media, PR, public speaking and networking as channels for building a brand’s presence.

What is a Magical World in the course?

It is the environment a brand creates to connect with its audience emotionally. The course explores how feelings of luxury, exclusivity and desire can form part of that experience.